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Running a health and wellness business requires a lot of hands and yours are already tied up. So why not take advantage of the trending technology out there designed to make you more productive as a business owner? The trouble is, with the thousands of tools out there claiming to help manage, automate, and simplify…

As the saying goes – “There are no second chances to making that first impression.” We all know that first impressions matter and they happen very fast – 7 seconds actually. For your first-time customers coming into your health and wellness business, it’s very important to make them feel comfortable, welcomed and invited from the moment they…

Name your biggest social media challenge today and you’ll be most likely start feeling a little overwhelmed. I mean who wouldn’t be? With nearly 3 billion active social media users to reach, we’re lucky to even penetrate a .0001% of that world percentage. And the checklist of challenges is never-ending: there’s social media planning, growing…

If social media has evolved so has the lingo. Yet no modern slang can make us forget about good grammar. Forget about posting a clever, deep and funny message. Get one punctuation wrong and the grammar Nazis will hunt you down lest the internet run wild with memes. Because bad grammar is bad for business….

For us here at Healthinomics, we are always looking for new but effective social media hacks to grow our business. But for some health and wellness business owners, social media falls into the ‘too hard’ basket…. But it doesn’t have to be that way. My one piece of advice is – ‘Don’t give up on…

Ok, so the number of people visiting your social media pages are up but you’re not satisfied and want to convert your social media traffic into more client bookings. You’re getting; likes √ shares and √ more follows on social media √ People are even spending time taking a peek at your website. But nobody’s doing…

So why does having a social media presence for your business matter? Well take this for example; If all your customers and potential customers are looking online looking for health and wellness professionals and your not online or have an active social media presence….. then how do these people find you and your business? Businesses…

What’s the happiest place on the internet? Apparently, it’s the Instagram community. Not just happy, but healthy. For example, take a look at the hashtags with most increased popularity with #fitnessmotivation being number eight.  As for the top hashtags, they’re all health or positive related such as #love, #nature, #happy and other wellness-related words. If…

In the unstoppable rise of wellness businesses, Jack Ma, the founder of Alibaba said it best.  “Today’s customers want to be healthy and happy, no matter who they are.” And he is right. In fact, a new survey affirms that people want products and experiences that make them happy and healthy. We know this yearning…

Trust is non-negotiable. Think about this, clients don’t deal with health and wellness businesses, they deal with someone they trust. Hence, in anything we do, trust is not just a cornerstone for success, it’s a currency. But how do we define trust in the context of our health and wellness business? According to Naphtali Hoff,…

We all want Facebook Advertising tips that work. Not want, need. A whopping 93% of social media marketers use Facebook ads for two good reasons. First, every internet user is a regular or daily user on Facebook and second, organic reach is down 2% on average even for wellness businesses.  Since last year, engagement levels…

Paleo or Keto? Yoga or Pilates? HIIT or Crossfit? Behind every health and wellness choice is fuelled by social media marketing. Even survey’s say so. And when it comes to the most aggressive users of social media, the health and wellness industry takes the fifth spot. What this means for all of us in the health…

Are you still stuck in the dinosaur era, running your entire business and schedule with a pen and paper? Do you have to change the way your business works to suit your current online scheduling software? Are you using generic online scheduling software instead of leveraging industry-specific software that’s out there? If you answered YES to any of these questions,…

Growing your health and wellness business isn’t easy. First, you need to be qualified in your chosen wellness field and from there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re spruiking your products, services or information, getting the word out has become…

The idea behind wholesale holistic supplies is simple: when wholesale prices are affordable, retail costs are more profitable. But… simple can be complicated and overwhelming when searching for what you are looking for online. What you need is someone you can trust to help steer you in the right direction and cut some of that…

In case you aren’t in the know yet, Facebook Canvas is one of the social media giant’s new ad tools. It is a full-screen interactive experience which can be viewed only on mobile. With it, Facebook hopes to provide a way for users to move through digital stories easily. Equipped with the format is a technology that allows the ad to load 10 times faster than the standard mobile web. This makes Canvas a promising marketing tool to consider in 2018.

We’ve gone ahead and listed more reasons why you should include Facebook Canvas in your marketing strategies for this year.

Your health and wellness business needs a face. And visual branding sets that face apart from other faces. It’s called having a strong visual strategy! Yet, 36.7% of marketers struggle with creating engaging visuals, statistics says. Why? Because they fail to understand precisely what visual branding means especially on social media.

When it comes to social media marketing, we all have questions. We get asked every single day of different social media marketing ideas that we would suggest for health and wellness business owners to get their business out there! So what we wanted to do is start from the start. Beginner level actually. And start…

Any business owner knows that one of the toughest parts of social media marketing is finding the perfect image to accompany your post on social media. So, today, I’m going to show you where you can find free stock images to use in your social media posts! It’s no secret that visual content gets the most…

There’s never been a better time to be a health and wellness entrepreneur. The health and wellness industry is worth more than $3 trillion and is expected to continue to grow within the next five years. For health and wellness coaches and service providers, that’s a huge pie to dig into. But with so much…

Answer this: Do you want repeat customer referrals for your business every day, week, and month? Well duh! Don’t we all. What if all you needed to do was dedicate around 2-3 hours of your time to achieve this and then it’s set to autopilot FOREVER? Sound like your kind of task? In this article, we’re going to…

I want to talk about something I used to struggle with for a long time. It would hold me back. I had this fear of not being enough. It was killing me, constantly stuck, not moving backwards or forward. I would compare myself with others, which made it even harder to put myself out there….

I love airport bookstores, they are an oasis of calm amidst waves of frazzled travelers rushing from gate to gate, clunky baggage in tow. There is one book that always catches my eye and fills me with envy, and it is always prominently displayed. Selling the dream to busy business travellers, it must be as much of a best seller now as when it first came out.

I’m referring to the promise of a 4 hour work week, brazenly displayed on its bright orange cover, lazy palm tree silhouettes mocking me from behind the counter. Secretly I long to lounge on the hammock between those two trees…