Business

Throughout history, people have used technology to make life easier.  In health and wellness, tools and technologies have included a myriad of things from simple tools to complex machines. A timeline of some of the technologies listed in The History of Digital Health showed the evolution of technology in healthcare including the microscope, Xrays, pacemaker,…

A good wellness website will be able to accurately depict your brand, share your message, and connect with your market in a meaningful way. This is done by following good website practices like a clean design, fast load times, and useful content, among others. As we’ve noted before, more than 79 percent of specialists in…

Sharing social media images should be a vital part of your social media marketing. If not already, it should be by the time you read this post. Here’s why… Visual content gets 87% more engagement on social media than any other type of content because we as humans are naturally very visual beings. In fact, our brain…

There are a number of different ways to improve your health business’s social media profile, but as a small business owner in the health and wellness industry, you don’t always have a ton of time to devote to growing your social profiles. So check out these easy-to-implement tweaks you can make your social media profile…

There’s a reason why there is so much competition in the health and wellness space, which mean you need to start getting smart about how you market your business on social media and what social media content works best for you. Do you want to know the reason why? Well, it’s the demand coming directly…

The holidays are a time for giving, and what better way to spread the cheer than by running a social media contest? We’ve brainstormed 10 different types of contests that you can run on your social media channels for your health and wellness business. We will provide examples of each type of contest, as well…

Email newsletters are a fantastic way to connect with your clients in a format that provides more room for information. However, with the high number of emails people receive every day in today’s digital world, your business needs to ensure that your newsletters are well crafted to grab the attention of your clients and keep…

The coronavirus pandemic has irrevocably changed our lives. Handshakes and hugs gave way to social distancing, planned vacations turned into wellness retreats, skincare routines included sanitation, and gym sessions shifted to working out at home. And with our shared grief over our lost past lives came our heightened appreciation for life. As a result, we…

Within a short period, social media has managed to become an indispensable part of everyone’s life. While it started as a medium to stay connected with people, it is now a central platform for businesses and brands to connect with their audience. Owing to the rapidly growing and ever-changing nature of social media platforms, it…

In the last several years, Instagram has become a well-loved social media platform with over 500 million daily active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram…

When you own a business with such strict regulatory considerations as cannabis, there are way too many limitations coming in the way of effectively marketing it. To start with, even though medical marijuana has become legal in 33 US states and recreational use is legal in 11 states, it is still federally illegal. Secondly, several…

Most healthcare professionals have a deep desire to improve the health and well-being of their clients. However, many people struggle with mental roadblocks, which keep them from experiencing healthy and fulfilling lives. These mental roadblocks include negative internal dialogue, low self-esteem, and poor life choices. As a health coach, I’ve worked with a number of…

The global health crisis has impacted all sectors ⁠— especially the wellness industry. Around the world, gyms and spas have been forced to close their doors (temporarily or otherwise). However, one silver lining to the pandemic is that people are expected to become more mindful about their health moving forward, which means that a post-pandemic…

Several businesses have made grand successes over the past couple of years with social media marketing. So, companies with no social media presence are not exactly making the best of online marketing or aren’t futuristic. However, social media marketing is not an easy game for every industry – like CBD. Strict guidelines and advertisement limitations,…

One of the most important things you have to do to become a successful ‘Holistic Health Business Owner’ is to become a T-shaped business owner. A T-shaped business owner is someone who has expertise in one single area – in this case, health – as well as a broad and general knowledge of everything related to…

The best way to get more followers on Facebook these days is when your page is flooding with insights, and that’s no easy task. We all know that Facebook is a social media channel heaving with many potential new customers or purchaser and it can become the best online home for your health and wellness…

When attempting to start or grow a health- or fitness-related business, one has to be mindful at all times of the need to establish a brand and attract new clients. More than most other types of companies, businesses in this category are often dependent on a certain level of enthusiasm among customers, as well as…

Business owners have multiple and great challenges! We need to be inspired and invigorated to do the hard work of running our business, keeping staff motivated, our clients pleased, and suppliers paid. On top of that is the family to care for, as well as home and garden chores, and the list never ends… All…

We have finally entered the 3rd decade of the 21st century. 2020. The Year of the Rat, as some would call it in the Chinese Zodiac culture. An animal known to be extremely adaptable, instinctive, and always alert to its surroundings. Characteristics that could easily describe the biggest and greatest names of the business world….

Health Pros… all too often I see you caring so deeply about the thoughts, feelings, and needs of others that your own go straight to the back-burner.  (I know all about that too – I was once the type of practitioner who got fully immersed in my clients’ health journeys!) That usually means that when…

Social media has changed the landscape of customer service. Consider it a blessing. You’ve got social media as your accessible customer support channel in a world that crave quick responses and answers to their questions directly to their mobile phones. In fact, companies who deliver customer service in social media enjoy an annual financial increase…

Running a health and wellness business requires a lot of hands and yours are already tied up. So why not take advantage of the trending technology out there designed to make you more productive as a business owner? The trouble is, with the thousands of tools out there claiming to help manage, automate, and simplify…

As the saying goes – “There are no second chances to making that first impression.” We all know that first impressions matter and they happen very fast – 7 seconds actually. For your first-time customers coming into your health and wellness business, it’s very important to make them feel comfortable, welcomed and invited from the moment they…

Name your biggest social media challenge today and you’ll be most likely start feeling a little overwhelmed. I mean who wouldn’t be? With nearly 3 billion active social media users to reach, we’re lucky to even penetrate a .0001% of that world percentage. And the checklist of challenges is never-ending: there’s social media planning, growing…