By Healthinomics • July 16, 2018 What’s the happiest place on the internet?
Apparently, it’s the Instagram community.
Not just happy, but healthy.
For example, take a look at the hashtags with most increased popularity with #fitnessmotivation being number eight.
As for the top hashtags, they’re all health or positive related such as #love, #nature, #happy and other wellness-related words.
If you’re like us, you’ve dreamt of growing your Instagram Community with healthy following like that of Selene Gomez, the Kardashians or those #fitspiration gurus with their hot beach bods have.
The problem with Instagram is that it’s ever-changing. It feels like it’s hard keeping up with those famous profiles when all we want to do is grow your Instagram community.
If you feel like you’re always starting from scratch, now is the time to level up the playing field and hit the ground running.
Tip No. 1: Post High-Quality Content, Consistently
Did you know that Instagram followers miss over 70% of posts from the accounts they follow?
That’s because Instagram displays posts based on relationships.
The most engaging posts are at the top. That means we all have to work smarter to be visible on newsfeeds and give our followers what they really want.
Hands down, the best strategy is to post high-quality content, consistently.
A study from Quintly found that businesses should post on average of 2 to 3 posts per day to enforce a brand recall. The study also proved that the most followed accounts were the ones who posted frequently.
But don’t feel pressured by this. Posting high-quality content five times a week is a good start and will certainly start attracting likes and grow your Instagram community.
The harder challenge to grow your Instagram community, of course, is how to come up with high-quality visual followers will engage with in the first place. This makes our next tip just as crucial and a foundation for the first tip.
And if you need help with posting high-quality visuals, then make sure you check out Healthinomics and download eye-catching ready-made social media content to brand as your own and start increase engagement.
Tip No. 2: Develop a content strategy
If we want to drive sales and visualize your brand message in pictures, we can’t just post randomly.
Every health and wellness brand needs a personality, an original voice and an unwavering appeal that demand consistency.
So we need to work out a strategy to deliver relevant content, consistent aesthetics and stick to a schedule.
Bear in mind that every health and wellness business needs to have a purpose. Find out yours from any of the following:
- To build brand awareness
- To build your own healthy Instagram community
- To engage and entertain your followers
- To get new clients
- To funnel followers back to your website and convert them to clients
When you know what you’re aiming for you can map out a plan and head to the next step: audience research.
Understanding Your Audience
What works for a fitness professional? Body posts work wonders for the fitness community and the hashtag #fitspirations has skyrocketed in popularity. So has #self-love and embracing all body types.
If you are a foodie or nutritionist, followers in this sector are loving gorgeous #guiltfreerecipes and all things non-toxic.
The Instagram community has proven their long-lasting love affair with quotes too, especially if they are visually striking (whether in landscapes or emotionally-evoking fonts and colors).
The best strategy when it comes to content is this: Mix things up.
Photos are the bread and butter on Instagram but other formats are engagement-proven to build a thriving Instagram community too.
Videos: Raw videos are healthy for every health and wellness business. So get in front of the camera and share your self-defining moments, what’s important to you, your no-filter process when cooking healthy recipes or your workout moves in your mind-body activities.
Carousel: Grab attention and arouse curiosity in one post but several different photos.
Instagram Stories: One in five businesses posting an Instagram Story gets a direct message from followers. A story may vanish in 24 hours but it can help us attract new followers especially mixed with a giveaway or offer that has a limited timeframe. Think of it as a teaser that gives a glimpse of what makes us interesting on Instagram.
Speaking of a teaser, have you ever tried the biggest 2017 Instagram update? That’s Instagram Stories Highlights.
This in itself is like a full movie trailer in our Instagram feed that we can showcase to control what others see first in our profile.
Instagram Story Polls. Many businesses don’t utilize the power of polls and ask for an opinion. Does your Instagram community prefer smoothies or recipes? Do they like Yoga or Pilates? Find out by adding Instagram Story polls to your stories and entice engagement.
Tip No. 3: Analyze Insights
How do we know which strategy is working?
Which ones should we fix and do more often?
If we know our best and worst posts, we can tailor them to our success.
It’s a good thing Instagram already has a built-in analytics tool that we can use to measure and track our posts and their performance.
What this means: we can help understand our audience and create the type of content that works best to expand our Instagram community.
Tip No. 4: Never Miss a Hashtag
The list of popular health and wellness hashtags are endless.
For more ideas on which specific hashtag to use, here are the top 30 wellness tags that offer great strategic value with a mix of high and low search volume giving you the best chance of your posts being seen in news feeds.
Top 30 Wellness Hashtags
(Feel free to copy and use)
#liveinspired #wellnessblogger #wellpreneur #mindbodysoul #mindbodygram #mindbodyspirit #raiseyourvibrations #holisticliving #greenlifestyle #healthyhappylife #wellnessjourney #hippielifestyle
#nourishyourself #nontoxichome #nontoxicliving #nontoxicskincare #organiclifestyle #spapreneur #organicbeauty #diyskincare #fitforme #justbreathe #lookwithin #mantramonday #moveyourbody #hippievibes #inspirationdaily #cleanliving #cleaneating #dailydetox
Now remember that all these hashtags at once in a post is not what the idea is here, it’s to see which ones might be relevant to your post and use them to increase your chances of being seen.
Also to add to this, here is a list of more awesome health and wellness related hashtags broken down into categories for you to use;
Workouts
#Fitspo #Fitfam #GirlsWhoLift #GymLife #Legday #NoPainNoGain #FitLife #GetStrong #Workout #MondayMiles #ChestDay #SeenOnMyRun #TrainHard #Gains #Strengthtraining #Physiquefreak #Fitness #Bodybuilding #Yoga #CrossFit #FitFluential #Fitnessfriday #Flexfriday #Sundayrunday #Instarunners #Gym #Movenourishbelieve #Squats
Healthy Eating
#Health #Eatclean #EatLocal #FitFood #GlutenFree #HealthyEating #HealthyRecipes #Nutrition #Paleo #Vega #GetHealthy #HealthyLife #HealthTalk #Healthyfoodporn #Iquitsugar #Detox #Nutrition #CleanEating #AvacadoLove #CalorieCounting #MealPrep
Motivation & Quotes
#FitQuote #FitnessMotivation #Fitspo #GetFit #GoalSetting #YouCanDoIt #FitnessGoals #TrainHard #NoExcuses #MondayMotivation #BodyGoals #PhysiqueGoals #Mirrin #Hardworkdedication #GymMotivation #GoGetIt #DreamBig #JustDoIt #Iwill #BestLifeProject #Alwaysinbeta #Betterforit #Findyourstrong
Massage
#massage #massagetherapy #massagetherapist #Massagem #massages #massagemmodeladora #MassageOil #MassagemRelaxante #MassageTime #massagelife #Massager #massagemdesportiva #massagens #massageoils #massagechair #massageschool #MASSAGEMTERAPEUTICA #massagemredutora #massagespa #massageenvy #massagebar #massageday #MassageTherapists #massageroom #MassageTheBrain #massagegel #massagemat #MassageLover #massageball #MassagemAyurvedica
Nutrition
#nutrition #nutritionist #nutritionCoach #nutritional #nutritiontips #nutritionable #nutritionplan #nutritionalcleansing #nutritioniskey #nutritionfacts #nutritionmatters #nutritionschool #nutritionalyeast #nutritionaltherapy #NutritionZone #nutritioncoaching #nutritionstudent #nutritionclub #Nutritionwarehouse #nutritionguidance #nutritionhowto #nutritiontip #nutritionstore #nutritionsystems #NutritionalSupplements #nutritions #NutritionGoals #nutritionaltherapist #nutritionalketosis #nutritionalmedicine
Fitness
#fitness #fitnessmotivation #fitnessmodel #fitnessaddict #fitnessgirl #fitnessjourney #fitnesslifestyle #fitnesslife #fitnessfreak #fitnessgoals #fitnessgear #fitnessfood #fitnessinspiration #fitnessgirls #fitnessbody #fitnesswomen #fitnessblogger #fitnessmodels #fitnesscoach #fitnessphysique #fitnessmom #fitnesslover #FitnessTrainer #fitnessaddicted #fitnessfreaks #fitnesstips #fitnessboy #fitnessfirst #fitnessquote #fitnessgoal
One of the sites we use is called All The Hashtags, watch the video we created below on how to use it to get the top hashtags for your niche.
The bottom line is, hashtags are key to extending the reach of our posts to add more people to our Instagram community.
Ok, so how many hashtags can you add to a single post?
Instagram allows up to 30 hashtags in one post. Although based on a study from TrackMaven and a separate one from Max Woolf, 11 hashtags per post is the ideal number for increasing interactions.
Tip No. 5 Engage and Connect
In our experience, engagement is the lifeblood of any social media strategy. It’s not enough to share posts and like and comment on what others share also. We need to respond to those who show appreciation for our content as well.
Instagram story polls are just one of the ways to engage with followers. There are many effective ways like running contests, adding calls-to-action combined to a clever caption and behind the scenes videos of your workplace.
Capture attention with good captions
Sometimes, it’s not about the stunning visuals you post. There are millions of those on Instagram, perfect pixels, all the right angles, beautiful models—but with no good caption to back it up, it’s half useless.
Then there are those ordinary day-to-day scenes and visuals that can be a million times more interesting because of good storytelling and witty banter.
And the good news is that Instagram lets you post up-to 2000 characters. So if that’s not enough to write a good story then I don’t know what is.
Collaborate with Influencers
Here’s a question: what is an ad but doesn’t actually look like an ad?
On Instagram, it’s called influencer marketing.
We can collaborate with friends or wellbeing-minded followers to show the Instagram community how and why we can help and change lives.
It’s so effective a Nielsen study found that “Influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing.”
These influencers can be friends, family or those popular accounts with a trusted following. Every collaborated post may sound natural and highly-recommended. It almost always works to influence a crowd.
After all, according to a Nielsen study at least 75% of people turn to family, friends, and experts for recommendations. And 92% of people surveyed, trust third-party recommendations over ads from brands.
The Summary
Dr. Rachna Jain, who studies the psychology of social media (watch video), says when people see you more, they like you more. In every good thing we do to nourish our Instagram community, we have to be consistent.
Building a loyal and healthy social media following takes time but research shows client emotions become permanent over time. So be patient in your effort to give value to social media.
At the end of the day, we all want to be healthy, happy and connected. The future is all about the health and wellness of us and our clients.
Stay apart of the social media conversation and join our Marketing for Health & Wellness Professionals Facebook group 🙂
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What Is Healthinomics?
Struggling with social media marketing for your health or wellness business? It can be frustrating trying to build your social media presence and convert your followers into clients.
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Simply download any bundle of social media images, add your logo to brand them as your own, and share the images across all your social media platforms!
