Marketing

Why holiday and seasonal marketing campaigns are so important for massage therapists? It’s simple: they help generate more business! With a well-thought-out seasonal sale campaign, you can increase your client base, get your name out there, and offer existing customers something special. Seasonal sales campaigns create excitement around your services and give people a great…

Sharing social media images should be a vital part of your social media marketing. If not already, it should be by the time you read this post. Here’s why… Visual content gets 87% more engagement on social media than any other type of content because we as humans are naturally very visual beings. In fact, our brain…

  Are you the owner of a wellness business and guilty of making any of these common digital marketing mistakes? If so, don’t worry – you’re not alone! Read on to find out what the most typical blunders are, and how you can avoid them in your own wellness business. Not having a plan or…

There’s a reason why there is so much competition in the health and wellness space, which mean you need to start getting smart about how you market your business on social media and what social media content works best for you. Do you want to know the reason why? Well, it’s the demand coming directly…

The holidays are a time for giving, and what better way to spread the cheer than by running a social media contest? We’ve brainstormed 10 different types of contests that you can run on your social media channels for your health and wellness business. We will provide examples of each type of contest, as well…

In the last several years, Instagram has become a well-loved social media platform with over 500 million daily active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand. Building a large Instagram…

When you own a business with such strict regulatory considerations as cannabis, there are way too many limitations coming in the way of effectively marketing it. To start with, even though medical marijuana has become legal in 33 US states and recreational use is legal in 11 states, it is still federally illegal. Secondly, several…

The global health crisis has impacted all sectors ⁠— especially the wellness industry. Around the world, gyms and spas have been forced to close their doors (temporarily or otherwise). However, one silver lining to the pandemic is that people are expected to become more mindful about their health moving forward, which means that a post-pandemic…

Several businesses have made grand successes over the past couple of years with social media marketing. So, companies with no social media presence are not exactly making the best of online marketing or aren’t futuristic. However, social media marketing is not an easy game for every industry – like CBD. Strict guidelines and advertisement limitations,…

One of the most important things you have to do to become a successful ‘Holistic Health Business Owner’ is to become a T-shaped business owner. A T-shaped business owner is someone who has expertise in one single area – in this case, health – as well as a broad and general knowledge of everything related to…

The best way to get more followers on Facebook these days is when your page is flooding with insights, and that’s no easy task. We all know that Facebook is a social media channel heaving with many potential new customers or purchaser and it can become the best online home for your health and wellness…

When attempting to start or grow a health- or fitness-related business, one has to be mindful at all times of the need to establish a brand and attract new clients. More than most other types of companies, businesses in this category are often dependent on a certain level of enthusiasm among customers, as well as…

We have finally entered the 3rd decade of the 21st century. 2020. The Year of the Rat, as some would call it in the Chinese Zodiac culture. An animal known to be extremely adaptable, instinctive, and always alert to its surroundings. Characteristics that could easily describe the biggest and greatest names of the business world….

Health Pros… all too often I see you caring so deeply about the thoughts, feelings, and needs of others that your own go straight to the back-burner.  (I know all about that too – I was once the type of practitioner who got fully immersed in my clients’ health journeys!) That usually means that when…

Running a health and wellness business requires a lot of hands and yours are already tied up. So why not take advantage of the trending technology out there designed to make you more productive as a business owner? The trouble is, with the thousands of tools out there claiming to help manage, automate, and simplify…

As the saying goes – “There are no second chances to making that first impression.” We all know that first impressions matter and they happen very fast – 7 seconds actually. For your first-time customers coming into your health and wellness business, it’s very important to make them feel comfortable, welcomed and invited from the moment they…

For us here at Healthinomics, we are always looking for new but effective social media hacks to grow our business. But for some health and wellness business owners, social media falls into the ‘too hard’ basket…. But it doesn’t have to be that way. My one piece of advice is – ‘Don’t give up on…

Ok, so the number of people visiting your social media pages are up but you’re not satisfied and want to convert your social media traffic into more client bookings. You’re getting; likes √ shares and √ more follows on social media √ People are even spending time taking a peek at your website. But nobody’s doing…

So why does having a social media presence for your business matter? Well take this for example; If all your customers and potential customers are looking online looking for health and wellness professionals and your not online or have an active social media presence….. then how do these people find you and your business? Businesses…

In the unstoppable rise of wellness businesses, Jack Ma, the founder of Alibaba said it best.  “Today’s customers want to be healthy and happy, no matter who they are.” And he is right. In fact, a new survey affirms that people want products and experiences that make them happy and healthy. We know this yearning…

Trust is non-negotiable. Think about this, clients don’t deal with health and wellness businesses, they deal with someone they trust. Hence, in anything we do, trust is not just a cornerstone for success, it’s a currency. But how do we define trust in the context of our health and wellness business? According to Naphtali Hoff,…

We all want Facebook Advertising tips that work. Not want, need. A whopping 93% of social media marketers use Facebook ads for two good reasons. First, every internet user is a regular or daily user on Facebook and second, organic reach is down 2% on average even for wellness businesses.  Since last year, engagement levels…

Paleo or Keto? Yoga or Pilates? HIIT or Crossfit? Behind every health and wellness choice is fuelled by social media marketing. Even survey’s say so. And when it comes to the most aggressive users of social media, the health and wellness industry takes the fifth spot. What this means for all of us in the health…

In case you aren’t in the know yet, Facebook Canvas is one of the social media giant’s new ad tools. It is a full-screen interactive experience which can be viewed only on mobile. With it, Facebook hopes to provide a way for users to move through digital stories easily. Equipped with the format is a technology that allows the ad to load 10 times faster than the standard mobile web. This makes Canvas a promising marketing tool to consider in 2018.

We’ve gone ahead and listed more reasons why you should include Facebook Canvas in your marketing strategies for this year.