Healthinomics By Healthinomics   •   July 30, 2018

Ok, so the number of people visiting your social media pages are up but you’re not satisfied and want to convert your social media traffic into more client bookings.

Convert Your Social Media Traffic

You’re getting;

  • likes √
  • shares and √
  • more follows on social media √

People are even spending time taking a peek at your website. But nobody’s doing what you expect them to. No one’s taking real action and there’s more space in your calendar than bookings.

Of course, social media traffic is good for your business. But those numbers don’t mean anything if you can’t convert your social media traffic into client bookings.

If this is happening to you, then something is blocking your path to conversion and you need to start figuring out where.

It’s about time you end the guessing game, so here are some effective and actionable tips that are so simple, you’ll start getting the results you want: a filled up schedule that will drive you to expand your business.

1. Make the Right call to Action

Convert Your Social Media Traffic

Too often, you know you’ve shared content that’s nothing short of valuable. But awesome content doesn’t guarantee conversion. You have to make sure you have a way readers and followers get onto your email list or take action by booking an appointment online.

The key here is, have a “Call to Action” leading your readers, followers or customers to complete an action or task.

You’ve probably heard it many times before but a call to action isn’t just a catchphrase you put at the end of your posts. You need valuable content to convert your social media traffic into leads and you need a call to action to convert leads into and client bookings just like this bundle of ‘Book a Homeopathy‘ bundle example;

Convert Your Social Media Traffic

For a call to action to work, you need two things: action words and urgency.

* Last day to Download these freebies.
* Only a few slots left.
Secure your spot and Book Now.

Anything that makes your clients think they are gaining bargain in a limited amount of time makes a call to action ten times more effective. Also, you may have forgotten the basics. A “Call to Action” needs to be clear and you need to highlight the benefits.

Want to end the pain of a migraine and melt away tension in just an hour session? Book Now! Few slots left.

You get where I’m going with this.

Valuable content nourishes your readers with insightful information to build trust and encourages them to opt-in to your email subscriber list. But the right call to action can help you achieve goals and make people take action.

Now go and take action and download these awesome calls to action social media images to share on social media.

Convert Your Social Media Traffic

2. Respond Right Away

Convert Your Social Media Traffic

There’s a reason social media and health and wellness businesses click. A report says, 43% of social media users interact with businesses to get a response or question an issue. Which means you need to respond to every question and concern.

Everyone wants service and engagement in an instant. Just think about the last time you sent an email or had a chat with someone online. You want an answer right away, not wait for 3 to 24 hours for an email reply.

Studies say, the faster your respond or engage to a client on social media, the higher the chances that you can convert your social media traffic. In fact, just 5 minutes of putting someone on hold leads to a permanent drop-off.

Unfortunately for many businesses, only 37% on social media respond within the hour. Don’t forget that faster engagement leads to a better social media experience.

A whopping 71% of clients will recommend you to others if you can provide a great experience for your social media followers. A huge part of that is being responsive to every message and mention on social media. So make sure to have turned on your push notifications for all your social media pages on your smartphone.

Being responsive isn’t just something a multi-million company can do on social media.

You don’t need to be a superhero to be there for everyone at the same time. There are tools that you can use to monitor your business, your followers and even your competitors.

So get the attention of your followers and engage with them fast. The deeper the connection is the great boost you need to convert your social media traffic into new client bookings.

3. Improve your Visuals

Convert Your Social Media Traffic

On Facebook, posts with better images get 53% more likes, 104% more comments and 84% more click-throughs.

On Instagram, businesses see a 4.21% engagement rate per follower with the power of visuals.

Visually appealing posts don’t just drive traffic, they can actually help convert your social media traffic into actual client bookings. But you need to be clever about recognizing the type of visuals you should use.

Spice things up by creating a video or going live when you have an important tutorial, an exciting event, an important figure or urgent message you need to share.

Use infographics and creative visuals to make facts more interesting and engaging.

Use a meme to be more playful sometimes or turn your “Call to Actions” into powerful visuals to reap the ultimate benefits.

In other words, visuals are a big piece of your social media marketing. To maximize returns on social media here are some of the best practices to improve your visuals:

4. Invest in Social Media Advertising

Convert Your Social Media Traffic

Now, more than ever health and wellness businesses are relying on social media advertising to be seen.

This is exactly why you should be smarter when it comes to paid social ads. It’s good to note that every successful ad needs two critical components: the quality of your ad and the strategy behind your targeting.

Ads these days never fail to hook people with an irresistible offer.

For a health and wellness business, it could mean a free trial, an extension on a session, a free gift, a coupon or a discount.

It will take even the most incredible social media marketer tens to hundreds of experiments to get social media advertising right.

In essence, your social media followers will be more enticed to book with you when you repeatedly expose them to your offer.

To convert your social media traffic into more bookings, here are some of the effective steps you can do:

  • Boost your top performing posts multiple times
  • Experiment and maximize the targeting features of Facebook and other social media platforms when creating an ad
  • Make your ads blend naturally (not salesy or pushy) to make it look like organic content
  • Constantly refresh and test your strategy (change copy, visuals or target audience to see what works)

Conclusion

Convert Your Social Media Traffic

In reality, experiment on what techniques give your business the most benefits. It’s going to be a continuous process to convert your social media traffic into client bookings. But if you work savvier (not necessarily harder), vacant slots will not be be a problem or you anymore.

One of the best ways to get people to book an appointment with you online is to using online booking software so people can see when you’re available and book with you at their convenience. If you’re not sure which software to choose, read our article “20 Online Business, Scheduling and Booking Software” which will help you make an informed decision on which software best suits you.

Stay apart of the social media conversation and join our Marketing for Health & Wellness Professionals Facebook group 🙂

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Social media is one of the best ways to market your business. If your business is not on social media, you’re missing out on so much potential. That’s…

 

Healthinomics

By Healthinomics

Healthinomics is an easy way to grow your social media following with eye-catching time-saving bundles of ready-made social media images, designed just for health and wellness business owners.

Simply download any bundle of social media images, add your logo to brand them as your own, and share the images across all your social media platforms!

Healthinomics helps you market your business better and more professionally on social media with little effort and less time, so you can convert your followers into clients quickly and easily.

What Is Healthinomics?

Struggling with social media marketing for your health or wellness business? It can be frustrating trying to build your social media presence and convert your followers into clients.

Healthinomics is an easy way to grow your social media following with eye-catching time-saving bundles of ready-made social media images, designed just for health and wellness business owners like you.

Simply download any bundle of social media images, add your logo to brand them as your own, and share the images across all your social media platforms!

Social Media Marketing Tips You Need to Know!

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