Guest Bloggers

When you own a business with such strict regulatory considerations as cannabis, there are way too many limitations coming in the way of effectively marketing it. To start with, even though medical marijuana has become legal in 33 US states and recreational use is legal in 11 states, it is still federally illegal. Secondly, several…

Most healthcare professionals have a deep desire to improve the health and well-being of their clients. However, many people struggle with mental roadblocks, which keep them from experiencing healthy and fulfilling lives. These mental roadblocks include negative internal dialogue, low self-esteem, and poor life choices. As a health coach, I’ve worked with a number of…

The global health crisis has impacted all sectors ⁠— especially the wellness industry. Around the world, gyms and spas have been forced to close their doors (temporarily or otherwise). However, one silver lining to the pandemic is that people are expected to become more mindful about their health moving forward, which means that a post-pandemic…

Several businesses have made grand successes over the past couple of years with social media marketing. So, companies with no social media presence are not exactly making the best of online marketing or aren’t futuristic. However, social media marketing is not an easy game for every industry – like CBD. Strict guidelines and advertisement limitations,…

One of the most important things you have to do to become a successful ‘Holistic Health Business Owner’ is to become a T-shaped business owner. A T-shaped business owner is someone who has expertise in one single area – in this case, health – as well as a broad and general knowledge of everything related to…

When attempting to start or grow a health- or fitness-related business, one has to be mindful at all times of the need to establish a brand and attract new clients. More than most other types of companies, businesses in this category are often dependent on a certain level of enthusiasm among customers, as well as…

Business owners have multiple and great challenges! We need to be inspired and invigorated to do the hard work of running our business, keeping staff motivated, our clients pleased, and suppliers paid. On top of that is the family to care for, as well as home and garden chores, and the list never ends… All…

We have finally entered the 3rd decade of the 21st century. 2020. The Year of the Rat, as some would call it in the Chinese Zodiac culture. An animal known to be extremely adaptable, instinctive, and always alert to its surroundings. Characteristics that could easily describe the biggest and greatest names of the business world….

Health Pros… all too often I see you caring so deeply about the thoughts, feelings, and needs of others that your own go straight to the back-burner.  (I know all about that too – I was once the type of practitioner who got fully immersed in my clients’ health journeys!) That usually means that when…

In case you aren’t in the know yet, Facebook Canvas is one of the social media giant’s new ad tools. It is a full-screen interactive experience which can be viewed only on mobile. With it, Facebook hopes to provide a way for users to move through digital stories easily. Equipped with the format is a technology that allows the ad to load 10 times faster than the standard mobile web. This makes Canvas a promising marketing tool to consider in 2018.

We’ve gone ahead and listed more reasons why you should include Facebook Canvas in your marketing strategies for this year.

There’s never been a better time to be a health and wellness entrepreneur. The health and wellness industry is worth more than $3 trillion and is expected to continue to grow within the next five years. For health and wellness coaches and service providers, that’s a huge pie to dig into. But with so much…

I want to talk about something I used to struggle with for a long time. It would hold me back. I had this fear of not being enough. It was killing me, constantly stuck, not moving backwards or forward. I would compare myself with others, which made it even harder to put myself out there….