By   •   February 10, 2023

Why holiday and seasonal marketing campaigns are so important for massage therapists? It’s simple: they help generate more business! With a well-thought-out seasonal sale campaign, you can increase your client base, get your name out there, and offer existing customers something special. Seasonal sales campaigns create excitement around your services and give people a great reason to book an appointment. They also help you stay top of mind in the market throughout the year. Whether it’s Presidents Day, Valentine’s Day or even Tax Day, there’s always something that potential clients can be excited about.

So this year, think beyond just offering generic discounts—get creative with your seasonal marketing campaigns! From exclusive massage packages to limited-time offers or promotional products tied to each holiday —you have a lot of options to get your services out there, reach new people and increase sales.

Winter campaigns

Remind your customers they can keep warm and relax with a massage. Massages can also boost your immune system! As a massage therapist, you can use the holiday to offer special discounts and exclusive winter packages all season long.

Promotion Ideas

  • Warm up your winter with a Hot Stone Massage
  • Discounts on a lymphatic massage to boost the immune system
  • Promote other spa offerings as an add-on such as exfoliation specials for dry winter skin.
  • Add a free dry brush with a massage
  • Add seasonal essential oils or aromatherapy such as ginger snap, hot chocolate, peppermint, candy cane, and more.
  • A complimentary peppermint foot scrub and lotion at the end of the session


Valentine’s Day sale campaigns

Valentine’s Day is an opportunity for massage therapists to promote couples’ massages or spa packages. Take advantage of February 14th by offering special deals on gift certificates so people can buy one for that special someone. Also, offer discounts for couples who book together.

Add special add-ons to the appointment. Here are some ideas:

  • Offer a fun beverage with the experience
  • Chocolate covered strawberries
  • Complimentary foot scrub
  • Balance your heart chakras
  • Add extra candles around the room to make the occasional feel like Valentine’s day
  • Rose-scented essential oils or candles
  • Rose petals on the tables


Easter sale campaigns

Easter is the perfect opportunity to offer discounts on longer massage packages such as series of appointments or spa treatments. You could also promote special offers for families – think “buy one-get one” deals or family packages that include a discount for each additional member who books an appointment.

Appointment Add-on Ideas:

  • Offer guests easter themed chocolate
  • Offer a take-home basket of goodies and samples
  • Add a spring flower theme such as lavender massage oil or lavender in the diffuser. Try different bright floral blends.


Tax Day sale campaigns

April 15th doesn’t have to be a stressful time! Take advantage of Tax Day by offering discounted services or gift certificates as a way of saying “thank you” to clients who are working hard to pay their taxes. You can also create special promotions around services that focus on stress relief and relaxation, like hot stone massages or aromatherapy sessions.

Promotion ideas:

  • Offer a tension tamer special – focus on a targeted back massage and include a stress-reducing back mask
  • Re-energize tired feet and legs with a complimentary foot soak
  • Give bonus time such as an extra 15-30 minutes
  • A gift with stress-relieving essential oils


Mother’s Day sale campaigns

Mother’s Day is the perfect time to promote spa packages that include massage and other services to pamper mom. Offer discounts on special packages, or even create your own Mother’s Day package with add-ons such as scented lotions or essential oils. You could also give out free gifts such as aromatherapy candles or handmade soaps to show appreciation for all of the hardworking moms out there!

Pampering mother’s day ideas:

  • Mother’s day gift certificates
  • Include a free spa option with any massage
  • Include a free manicure or pedicure for extra pampering
  • Mom and me special with buy 1 get 1 free massages
  • Add flowers to the room and fresh spring floral scents
  • Offer a spring detox with citrus oils and detox wrap. Serve lemon water or cucumber water after the session.


Father’s Day sale campaigns

There are lots of ways you can market your massage therapy business for Father’s Day. From discounts on gift certificates to promotional packages that combine a massage and other grooming services like a manicure or pedicure, you have plenty of options to choose from. You could even offer exclusive add-ons such as free hot stone massages or a complimentary bottle of beer (depending on your local laws) to make Dad’s special day even more memorable!


Independence Day sale campaigns

Independence Day is the perfect time to market your massage therapy business. Consider offering discounts on packages that include multiple sessions, or special promotions such as free aromatherapy with any appointment booked around July 4th. You could even promote a “Red, White & Relaxed” package which includes complimentary services such as a foot soak and paraffin treatment.

Offer discounts such as

  • A 60-minute massage with a soothing back scrub and mud mask
  • Offer a 75-minute massage for the price of 60
  • Buy 3 gift certificates and get 1 for yourself


Labor Day sale campaigns

Labor Day is an ideal opportunity for marketing your massage therapy business! Offer promotional discounts on bulk packages such as series of appointments, or create special offers like “buy one-get one” deals that make it easy for clients to book multiple sessions. You can also give away free samples of products like lotions or essential oils for clients.


Back-to-school sale campaigns

Fall is a great time to promote your services as parents are looking for ways to take care of themselves while their kids go back to school. Consider offering discounts on bulk packages such as series of appointments, or create special offers like “buy one-get one” deals that make it easier for clients to book multiple sessions. You can also give away free samples of products to show appreciation for busy parents who need some extra pampering!


Halloween sale campaigns

Halloween is the perfect time to showcase your creativity and offer promotions that celebrate the spookiest holiday of the year. From discounted gift certificates with festive packaging to exclusive add-ons such as free pumpkin spice facial masks, there are lots of ways you can market your massage therapy business for Halloween.


Thanksgiving sale campaigns

This holiday is known for being a time of gratitude, so why not use it as an opportunity to give back to your clients? Offer discounted gift certificates that can be used throughout the year, or create special promotions that focus on stress relief and relaxation. You could even host a “Friendsgiving” event where clients can invite their friends along for a discount on massages and other spa treatments!


Christmas sale campaigns

What better way to spread some holiday cheer than with discounts on massage packages?! Promote special offers such as free upgrades or add-ons like complimentary essential oils, or offer discounted gift certificates that can be used throughout the year. You can also decorate the room with festive decorations throughout the season.

This is the perfect time to get your customers into the holiday spirit with winter scents or oils such as peppermint, cranberry, berries, and cinnamon.


New Year’s sale campaigns

Ring in the New Year by offering discounts on a series of appointments, or creating special promotions like “buy one-get-one” deals. You can also encourage clients to indulge in a massage before their resolution kicks in with offers such as free hot stone massages or a complimentary bottle of sparkling wine!


No matter what time of year it is, there are plenty of effective strategies you can use to market your massage therapy business. Take advantage of seasonal sales campaigns and promotional packages to keep your clients coming back for more!


Friends and family sale events

These are usually invite only to reward current or loyal customers. Since they don’t need to occur at a specific time of the year they are a great idea during slow months to drum up extra business. You can offer the discount to your current customers and then encourage word of mouth and online referrals by giving them a discount code for friends and family. You can offer extra incentives like gift cards to customers who refer you during the sale.

Social Media Calendar of Holidays and Special Events

Don’t forget to leverage other days that your customers may be interested in, like National Relaxation Day, International Women’s Day, or any other local holidays you think they would be interested in. When it comes to marketing specials, the possibilities are endless! You can tailor your offers to make them relevant to each holiday, giving potential customers a reason to book an appointment with you. Create exclusive packages for special occasions, offer discounts for long-term clients or loyalty programs.

Whether you’re offering discounts on gift certificates or creating special packages with add-ons like aromatherapy candles, these seasonal campaigns will keep your business running year-round! So what are you waiting for? Get creative and start planning your next seasonal sale campaign today! Happy holiday marketing! 🥳 🎅🏼 🤶🏼 😊

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By investing in creative and effective seasonal marketing campaigns, massage therapists can increase their customer base and gain more exposure throughout the year.



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