Running a health and wellness business requires a lot of hands and yours are already tied up. So why not take advantage of the trending technology out there designed to make you more productive as a business owner?
The trouble is, with the thousands of tools out there claiming to help manage, automate, and simplify the day-to-day running of your business, where on earth do you start?
The growing number of tools available to you can be overwhelming but the key word here is ‘productivity’. You want to do more with less. So if you’re driven, business-savvy and super productive, you will need the same tools that match your drive, purpose and passion.
Lucky for you, we’ve rounded up 32 super awesome tools that we personally use to run our own business, Healthinomics. This list of tools have all the features you need to power through—automation, multitasking, time-saving.
Best of all…. most of these are FREE or super low monthly/ yearly costs that you would be a fool not to use in your business.
Because we all run our businesses differently, we wanted to give a wide variety and selection of different tools and completely spoil you for choice.
Before we delve into each one, here are the 32 tools at a glance:
- Unfollower Stats
- Google Drive
- Google Alerts
- Google Analytics
- Headline Analyzer
- List Goal
- The Great Suspender
- Hubspot Email Signature Generator
- Wave Accounting
- Google Sites
If you’d like to save this list of tools to refer back to later, we’ve compiled them all into a single PDF for you to keep on file. Simply enter your first name and email to download the PDF instantly:
With no further adu, let’s get stuck into each tool (in no particular order)…
Put the zen in your social media marketing with SocialOmm – the easiest way to schedule your posts in advance, discover health and wellness content to share, and manage all your social media profiles in one place.
SocialOmm is packed full of awesome features so you can scheduling all your social posts in advance, manage all your social profiles from one place, categorize all the content in your Post Planner, build your own library of social media images, watermark all your images with your logo before sharing and discover awesome content in your niche with their content discovery tool and loads more. Free trial available
Pocket prides itself in “storing articles, videos and pretty much anything to Save for later”. For example, a blog you’ve found that you’d like to come back to. Simply ‘pocket’ it to save for later. When the app says anything, it’s almost everything, from content clipped from browsers to twitter or flipboard.
The best thing about Pocket? If it’s in Pocket, it’s on your phone, tablet or computer. And you can enjoy your pocket goods offline too, from any device. Now that’s cool.
We couldn’t create a list of our top free tools without including our own, Healthinomics.
When you want to focus on the quality of your posts on social media, Healthinomics is the most effective and easy way.
This unique health and wellness marketing tool offer a massive collection of inspirational quotes and wellness facts that are conveniently pre-designed for busy bees like you.
No need to hire a social media specialist for the job when you have access to the most eye-catching, original and targeted content. Free account available.
More than half a million websites are powered by Sumo so you’re really not doing your website a favour if you haven’t got one of the many awesome Sumo tools installed on yours.
If you power up your site with Sumo, you’re on your way towards strengthening your brand and converting clients into sales. After all, it’s a tool designed to attract more customers to your site, build your email list and report your success, every step of the way.
Do you need an efficient project manager? When you have many tasks at hand and an entire team to run, trust Asana, an efficient and simple-minded task management software that helps collate your business’ projects into smaller tasks. All you have to do is simply assign one to each team member.
The strength of this popular business platform is the seamless integration of information (better than email) for a more productive team collaboration. You can easily track the status of each project and who’s working on what in one dashboard.
Let Polymail grow your business by enhancing your email platform in more ways than one, hence, Polymail. The best tools Polymail have to offer to include message insight where you can know if ever you’re curious when your email has been opened and what action has been done to your email aside from other important statistics.
Polymail can also help you send personalized email blasts and power email sharing for better team productivity.
7. Unfollower Stats
When you value those who follow you on twitter, then it will matter to you who doesn’t. Unfollow Stats lets you know who just left your block so you can save your time and unfollow them. This is convenient if twitter is in your social media marketing mix.
Grammar is next to Godliness when it comes to professional communication. You don’t want to sound unprofessional by using misspelled words (ermm… we mean “mispelt” words), misplacing punctuations or sounding erroneous in your sentence structures when you use Grammerly.
Communicate clearly and correctly. Let Grammarly help you as it automatically corrects or suggests better writing styles, for free.
Scheduling an appointment thru email or chat takes many steps with all the back-and-forth questions. The Calendly scheduling tool will cut back time letting people know when you are available by automating your schedule in your appointment list which you can simply share to others.
Instead of you, they will adjust making you always in control of your meetings.
Never miss a great idea or detail with Evernote, the high-tech way of taking notes and saving them on any device.
It’s your best tool for clipping any digital content: notes, images, videos, articles etc. Your notes in Evernote are not only safely stored, they are organized and can simply be accessed with ease you will enjoy using it again and again than the average post its and papers.
Your business relies on emailing prospect clients which make Email Hunter a useful tool when you’re looking for somebody’s company email address.
Just type in a company domain name and see a list of email results publicly displayed around the web. Hunter goes to the next level by verifying these emails so you know whether they are valid or not. You have the freedom to make up to 150 searches a month but you can subscribe for more searches and access better features.
You can also make use of the Chrome extension so you can extract emails from company sites or from LinkedIn.
12. Google Drive
Google drive is another team productivity booster app. With its secure and all-in-one cloud-based storage your team won’t worry about losing email attachments, sending incompatible file types, and uploading large files.
Enjoy easy sharing and large storage limit with Google Drive at no additional cost.
A productive professional uses a lot of tools to work but the smart professional uses Zapier. This impressive automation tool connects your apps together to automate tasks and unify processes.
Connect up to 750 apps (and more) to save time. For example, when you receive an attachment from Gmail, Zapier can automatically copy the attachment to DropBox and alert you in Slack. It’s just one of the many workflows you can automate.
You cut back time in manually managing many important tasks and the best part of about this app is the simple interface that allows you to easily use the app without being a tech wizard.
In the business of health and wellness, details are a must. But getting them isn’t easy, even online. Enter Typeform. Typeforms offer beautiful and attention-grabbing forms that impress even the most easily-bored client.
Your clients will love participating in online research surveys or filling up registration forms with Typeform. You will also enjoy personalizing the colours and fonts you find most appealing. Make the forms engaging by adding lively images and cute GIFs. It’s not just web-based but optimized for mobile too which can even include options for payment.
Your gate pass to storing and securing your passwords is LastPass. When you have many memberships, many accounts, many subscriptions and many devices, it makes sense to organize your passwords into one master password.
Don’t waste time answering security questions every time you forget a password or don’t freak out when you can’t remember where you hid your password. The Last Password you ever need to remember is from LastPass.
LastPass is also better than auto-refill when you are making a purchase because all these information goes on any device with you.
16. Google Alerts
Google Alerts lets you stay informed in your niche. It’s a free service that automatically alerts you to relevant news based on the criteria you chose. Topics vary from science, sports, entertainment, game-changers in the industry, acquisitions or work trends etc. but what makes Google Alerts useful for business is it already filters what’s important and emails it to you on schedule.
If you need HD web meetings (up to 100 members), screen sharing, white boarding and recordings in your health and wellness business, then Zoom is your cloud-based online meeting service.
It’s available for all operating systems and web browsers and, though its service seems familiar, it stands out for some reasons: no extra charge for joining a call or dialling a number and an option to invite others by sending them the link to your call.
For remote meetings, this sounds both convenient and cost-efficient.
18. Google Analytics
Google Analytics is your website’s loyal friend. This ‘free’ tool is trusted by many companies to study the behaviour of their visitors on their website, Word Press and apps.
If you ride on the trend you can get an idea of what works in your online marketing and what doesn’t enabling you to repurpose your strategy or content.
19. Headline Analyzer
Your headline will determine whether readers will read the entire content. So you may want to take your headline to the next level with CoSchedule’s Headline Analyzer. This tool grades your headlines from one to 100 with 70 as a passing score.
It further explains how and why your headline can increase its appeal, based on power, emotion, length and depth of words allowing you to make iterations and get a passing score, ultimately hooking the readers to your content.
20. List Goal
As both a productive professional and an internet marketer you should have one goal: build your email list, the lifeblood of your subscribers.
List Goal is an app that supports your goal. By installing it, you share how big you want your list to grow and the app analyzes your data, coaches you with exact strategies, email statistics and motivates you regularly.
With List Goal, your one step closer to hitting that number.
21. The Great Suspender
If you’re guilty of opening more than 50 tabs in Google Chrome every time you work, the Great Suspender is a must-use extension for you.
This lightweight tool reduces memory footprint from Chrome by pausing unused tabs, reducing the heavy elements on the page that may slow down your device. But a pause doesn’t’ mean lost, you can just restore the tab anytime by clicking anywhere on the page.
Ecosia is the world’s leading environment-friendly search engine—a great complement for a fledgeling CSR (Customer Service Relationship) program, that is relevant to building your business’ image.
When you make Ecosia your default search engine in your browser, every search you do is equivalent to one tree planted in the soils that need it most. Also, you and your employees will feel good every time the tree metrics goes up.
What if you can make your own infographics in 15 minutes? Canva gives you that power. Creating your visuals has never been easy with this popular online image tool. You don’t need to ask for design knowledge when you can choose from free different templates for Twitter, Facebook or Tumblr posts.
Guilty of having a hundred tabs open in your browser at once? Meet Toby, your new tab manager.
Toby organizes all your tabs in Google Chrome so you can access all your important websites in one click. When you’re multitasking, you can get drowned in all the tabs you’ve opened so Toby sorts them for you so you can save and manage your tabs with a single click or drag and drop. This way, you don’t lose access to important websites that you’ve accidentally closed and your browser is clutter-free saving your sanity.
That way, you don’t lose access to important websites you’ve accidentally closed and your browser is clutter-free saving your sanity. Oh, and it’s pretty ????
Pablo is a brainchild of Buffer. Its advantage over other online image tools is it lets you create social-media optimized images and directly share them from Buffer’s dashboard.
So if you find it convenient to manage all your social media accounts in Buffer, then you can manage your visuals in Pablo.
26. Hubspot Email Signature Generator
The Hubspot Email Signature Generator is compatible with any email providers. Generating a professional-looking signature from this tool is a breeze, just fill out the form and click the ‘social’ tab to add your social media links.
Use the ‘style’ tab to customize your design and you’re done! Use this not just to automate your signature in every email but to strengthen your profile. Plus, setting it up won’t even take much of your time, especially your money.
27. Wave Accounting
Back-office jobs like invoicing, expense tracking, payroll, receipt scanning, personal finance and other accounting applications were major and complicated expense for start-ups. Until an app did all that. Wave accounting software is your fully-functional modernized accountant. If you are not ready to invest in an enterprise-level accounting software then go with the Wave. Its free version comes with ads, but you can still link it to your bank accounts or PayPal.
Until an app did all that. Wave accounting software is your fully-functional modernized accountant. If you are not ready to invest in an enterprise-level accounting software then go with the Wave. Its free version comes with ads, but you can still link it to your bank accounts or PayPal.
If you haven’t tried MailChimp, you’re not one of the 14 million users who has grown their businesses through email marketing.
Personalized, automated and monitored email campaigns best sum up this email marketing platform. Who doesn’t get email promotions these days? You can connect your online business here, customize emails, even design newsletters then automate sending them to your mailing list, it’s free for up to 2,000 subscribers.
MailChimp also tracks your progress so can re-think your email marketing strategy and achieve your desired results.
For Mac users, Skitch helps you make your point across, visually. Say you saw a stunning design and you want to make it your own, you can simply capture it and mark up changes or instructions. Perhaps your assistant sent you a sample layout of your banner or logo, use Skitch to direct your instructions. This is better than using Photoshop or typing long instructions.
So if you want to be that cool boss adept with technology or you are that simple creative-mind-on-the-go, nothing can say it better than using Skitch.
Music has always been part of the health and wellness business. When you have a playlist of ambient sounds playing softly in the background of your office or client space, your customers will always keep coming back to you because soothing sounds are part of the full relaxation package.
With Spotify, you can download tracks easily, manage a playlist and simply hook it up to a speaker. You can even choose a ‘mood’ and play songs in that category, like nature or zen.
Another particularly helpful tool in this business is Wantoo. When you are customer-centred, every feedback matters.
Thanks to Wantoo’s cloud-based feedback management platform, you can access and assess feedback from clients and partners and tailor business solutions from workflow and brand image to customer satisfaction.
While this tool is applicable in many work settings, you can use it to collect data from clients, categorize or filter feedback and work on those that really matter.
We use Wantoo to collect suggestions from our customers for bundles of social media content they’d like us to create. We can track all the bundle suggestions we receive, manage them in our pipeline and mark them as complete once we’ve designed and released them to the Healthinomics site. Customers can even vote for bundles they want us to create so we can get the most popular bundle suggestions out faster!
32. Google Sites
Your own website, for free. Google Sites offer a website builder for small businesses. It doesn’t scrimp on quality and creativity when it comes to pre-designed templates. You can even customize the look and feel of your Google website and get it up and running in minutes!
Stay apart of the social media conversation and join our Marketing for Health & Wellness Professionals Facebook group 🙂
5 Health and Wellness Business Owners and Industry Influencers Reveal The Top 3 Tools They Use To Run Their Business Like a Pro
We asked 10 health and wellness business owners to share the top 3 free tools they use to run their business like a pro!
James & Elicia Crook
Co-Founders of Massage Champions
Many Chat helps manage your Facebook Messenger inbox, giving you a bunch of extra cool features to play with. For example, you can broadcast to your entire Messenger audience, or preschedule messages in advance. This lets you replace email or text message so you can stay in regular contact and share last minute booking opportunities.
There are a bunch of awesome booking programs out there that all save you heaps of time by letting your clients quickly and easily book themselves online. Shedul is a great place to start because it’s totally free and includes many of the features usually only available on the paid alternatives.
Square is more than just an online tool, it’s a really simple credit card payment system. Connect the cute little card reader with your mobile phone app and you can do tap-and-go payments with the funds appearing in your bank account the very next day.
Co-Founder of Bodywork BuddyBodywork Buddy
Online scheduling has virtually eliminated phone tag while also filling up my schedule easily. It’s been a great way to filter out creeper clients as well!
Income and expense tracking and reporting are crucial to see at a glance where my business is at – growing or needing more attention. And tax time is pain-free if I’m tracking these things all year long.
Email marketing is a great way to keep in touch with clients to stay at top of mind and remind them to schedule an appointment if they haven’t been in for a while. A weekly email blast with any openings that need to be filled (with a link to your online scheduler) can ensure a profitable week.
Co-Founder of Spapreneur
It’s the best email, client reputation system on the planet. It’s well worth the investment.
I wouldn’t survive without my Google Drive. It’s free, plus you can make documents, spreadsheets, presentations, and client forms. Seriously it’s amazing.
Seriously saves my staff SO MUCH time!
Co-Founder of Jane App & Clinic Owner
Online booking accounts for over 50 % of our appointments and without Jane my team would not be able to keep up with the incoming calls. It also allows my practice to capture the late night and Sunday afternoon bookings that otherwise might not make it onto the schedule.
We love Phystrack for easy exercise prescription and outcomes measuring.
This is essential for our team for collaborating and sharing documents, training info and I use Google Forms to run surveys of my staff.
Founder of Zen Media Social and Cat Tilt Studios
You need this to build audiences off your organic traffic, paid traffic, and referral traffic so you can remarket to them. The best lead is someone who already knows you.
My email marketing solution is heavily integrated into MindBody and allows you to create segments based on attendance. This leads to higher open rates which lead to higher conversions.
Comprehensive Ad Strategy
The days of hanging your shingle and expecting great success are gone. Your “big box” or “chain” competitors have a sophisticated marketing strategy in place. You should as well. You need to use multiple channels, have a clear brand voice and message, and your ideal clients dialled in.
Founder of Sensitive Soul Coach
Screencastomatic is a low-cost video creator and editing tool that saves you time, energy and money to create your own promotional and training videos especially as facebook loves videos.
Lumen 5 is another video creator that transforms your articles and blogs into very powerful social videos quickly and easily
Canva is a very easy to use graphic-design tool that can create amazing graphics, banners, memes, presentations and documents.
Whether you want to automate, innovate, or simply, there’s a tool for that. With this jam-packed list of 32 free tools, you’ll never run your business the hard way again.
Just focus your head and heart on what truly matters in your business: caring for people and improving lives.
Is there a free tool we’ve missed that you couldn’t live without to run your business? Let us know in the comments below!
What Is Healthinomics?
Struggling with social media marketing for your health or wellness business? It can be frustrating trying to build your social media presence and convert your followers into clients.
Healthinomics is an easy way to grow your social media following with eye-catching time-saving bundles of ready-made social media images, designed just for health and wellness business owners like you.
Simply download any bundle of social media images, add your logo to brand them as your own, and share the images across all your social media platforms!