Definitions

“Personal Data (or Data)”

means any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

“Usage Data”

means the information collected automatically from this Application (or third party services employed in this Application ), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

“User”

means the individual using this Application, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refer.

“Data Subject”

means the legal or natural person to whom the Personal Data refers.

“Data Processor (or Data Supervisor)”

means the natural person, legal person, public administration or any other body, association or organization authorized by the Data Controller to process the Personal Data in compliance with this privacy policy.

“Data Controller (or Owner)”

means the natural person, legal person, public administration or any other body, association or organization with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

“This Application”

means the hardware or software tool by which the Personal Data of the User is collected.

“Cookie”

means a small piece of data stored in the User’s device.

Types of Data Collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Cookie, Usage data, First Name, Last Name, Email address, Country, Phone number, Address, Password, Company name, State, ZIP/Postal code, City and Geographic position.

Other Personal Data collected may be described in other sections of this privacy policy or by dedicated explanation text contextually with the Data collection.

The Personal Data may be freely provided by the User, or collected automatically when using this Application.

Any use of Cookies – or of other tracking tools – by this Application or by the owners of third party services used by this Application, unless stated otherwise, serves to identify Users and remember their preferences, for the sole purpose of providing the service required by the User.

Failure to provide certain Personal Data may make it impossible for this Application to provide its services.

Users are responsible for any Personal Data of third parties obtained, published or shared through this Application and confirm that they have the third party’s consent to provide the Data to the Owner.

Mode and Place of Processing the Data

Methods of processing

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.

Place

The Data is processed at the Data Controller’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller.

Retention time

The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Data Controller suspend or remove the data.

The Use of the Collected Data

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes: Advertising, Analytics, Contacting the User, Displaying content from external platforms, Heat mapping, Interaction with external social networks and platforms, Managing contacts and sending messages, Registration and authentication, RSS feed management, Backup saving and management, Content commenting, Content performance and features testing (A/B testing), Handling payments, Hosting and backend as a service, Infrastructure monitoring, Interaction with live chat platforms, Location-based interactions and Managing support and contact requests.

The Personal Data used for each purpose is outlined in the specific sections of this document.

Detailed Information on the Processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Access to Third Party Services’ Accounts

These services allow this Application to access Data from your account on a third party service and perform actions with it. These services are not activated automatically, but require explicit authorization by the User.

Access to the Stripe account (Stripe Inc)

This service allows this Application to connect with the User’s account on the Stripe network, provided by Stripe, Inc.

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Place of processing: USA – Privacy Policy.

Advertising

These services allow User Data to be utilised for advertising communication purposes displayed in the form of banners and other advertisements on this Application, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.

Google AdSense (Google)

Google AdSense is an advertising service provided by Google Inc. This service uses the “Doubleclick” Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered. Users may decide to disable all the Doubleclick Cookies by clicking on:https://www.google.com/settings/ads/onweb/optout?hl=en.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy PolicyOpt Out.

WordPress Stats (Automattic Inc.)

WordPress Stats is an analytics service provided by Automattic Inc.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Facebook Ads conversion tracking (Facebook)

Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed on this Application.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Google AdWords conversion tracking (Google)

Google AdWords conversion tracking is an analytics service provided by Google, Inc. that connects data from the Google AdWords advertising network with actions performed on this Application.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

SumoMe Content Analytics (Sumo Group Inc.)

SumoMe Content Analytics is an analytics and heat mapping service provided by Sumo Group Inc.

SumoMe Content Analytics is used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

Contacting the User

Contact form (This Application)

By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

Personal Data collected: Email address and First Name.

Mailing List or Newsletter (This Application)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

Personal Data collected: Country, Email address, and First Name.

SumoMe Mailing List or Newsletter (Sumo Group Inc.)

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

Personal Data collected: Email address.

Place of processing: USA – Privacy Policy

Content Commenting

Content commenting services allow Users to make and publish their comments on the contents of this Application.

Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.

If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when users do not use the content commenting service.

Content Performance and Features Testing (A/B Testing)

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Application.

Google Website Optimizer (Google)

Google Website Optimizer is an A/B testing service provided by Google Inc. Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Displaying Content From External Platforms

These services allow you to view content within the Application hosted on external platforms directly from the Application’s pages and interact with them. If a service of this kind is installed, it may still collect web traffic data for the pages where the service is installed, even when users do not use it.

Vimeo video (Vimeo, LLC)

Vimeo is a video content visualization service provided by Vimeo, LLC that allows this Application to incorporate content of this kind on its pages.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Youtube video widget (Google)

Youtube is a video content visualization service provided by Google Inc. that allows this Application to incorporate content of this kind on its pages.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Wistia widget (Wistia, Inc.)

Wistia is a video content visualization service provided by Wistia, Inc. that allows this Application to incorporate content of this kind on its pages.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Handling Payments

Payment processing services enable this Application to process payments by credit card, bank transfer or other means. To ensure greater security, this Application shares only the information necessary to execute the transaction with the financial intermediaries handling the transaction.

Some of these services may also enable the sending of timed messages to the User, such as emails containing invoices or notifications concerning the payment.

Stripe (Stripe Inc)

Stripe is a payment service provided by Stripe Inc.

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Place of processing: USA – Privacy Policy.

Heat Mapping

Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.

SumoMe Heat Maps (Sumo Group Inc.)

SumoMe Heat Maps is a heat mapping service provided by Sumo Group Inc.

Personal Data collected: Cookie and Usage data.

Place of processing: USA – Privacy Policy

Hosting and Backend Infrastructure

These services have the purpose of hosting data and files that enable this Application to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Application. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Just Host (Amazon)

Amazon Web Services is a hosting service provided by Amazon.com Inc.

Personal Data collected: Various types of Data as specified in the privacy policy of the service.

Privacy Policy

Interaction with External Social Networks and Platforms

These services allow interaction with social networks or other external platforms directly from the Application’s pages.

The interaction and information obtained by this Application are always subject to the User’s privacy settings for each social network. If a service enabling interaction with social networks is installed it may still collect traffic data for the pages where the service is installed, even when Users do not use it.

Facebook Like button and social widgets (Facebook)

The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook Inc.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Google+ +1 button and social widgets (Google)

The Google+ +1 button and social widgets are services allowing interaction with the Google+ social network provided by Google Inc.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Twitter Tweet button and social widgets (Twitter)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter Inc.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Pinterest “Pin it””” button and social widgets (Pinterest)

The Pinterest “Pin it” button and social widgets are services allowing interaction with the Pinterest platform provided by Pinterest Inc.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

LinkedIn button and social widgets (LinkedIn)

The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Inc.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

Location-Based Interactions

Geolocation (This Application)

This Application may collect, use, and share User location Data in order to provide location-based services.

Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the User’s location data may be tracked by this Application.

Personal Data collected: Geographic position.

Managing Contacts and Sending Messages

These services make it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.

These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

Mailchimp (Mailchimp)

Mailchimp is an email address management and message sending service provided by Mailchimp Inc.

Personal Data collected: Email address.

Place of processing: USA – Privacy Policy.

RSS Feed Management

These services allow the Application to manage RSS feeds and the distribution of their content. Depending on the characteristics of the service used, these services may be used to insert ads within the content and to gather statistics data from them.

Feedburner (Google)

Feedburner is a service to manage RSS feeds provided by Google Inc. It allows the collection of statistics on what content is consumed and to insert ads in it.

Personal Data collected: Cookie and Usage Data.

Place of processing: USA – Privacy Policy.

User Database Management

These services allow the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that the Owner can display and use for improving this Application.

Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Application.

ZOHO CRM (Zoho Corporation Pvt. Ltd.)

ZOHO CRM is a User database management service provided by Zoho Corporation Pvt. Ltd.

Personal Data collected: Email address and Various types of Data as specified in the privacy policy of the service.

Place of processing: USA – Privacy Policy.

Further Information About Personal Data

Information About Cookies

Since the installation of third party Cookies and other tracking systems through the services used within this Application can not be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, consult the privacy policy for the respective third party services listed in this document.

Advertising

These Cookies are necessary for the functioning of the services filed under the section ”Advertising”.

exchange_uid, _drt_, FLC, id, __gads

Google AdSense Cookies.

Analytics

These Cookies are necessary for the functioning of the services filed under the section ”Analytics”.

_ut*, _ga

Google Analytics Cookies.

Displaying Content From External Platforms

These Cookies are necessary for the functioning of the services filed under the section ”Displaying content from external platforms”.

Referrer, __distillery

Wistia widget Cookies.

Infrastructure Monitoring

These Cookies are necessary for the functioning of the services filed under the section ”Infrastructure monitoring”.

JSESSIONID

New Relic Cookies.

Interaction With Live Chat Platforms

These Cookies are necessary for the functioning of the services filed under the section ”Interaction with live chat platforms”.

_zprivacy , _zlcid

Zopim Widget Cookies.

Additional Information About Data Collection and Processing

Legal action

The User’s Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services. The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.

Additional information about User’s Personal Data

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System Logs and Maintenance

For operation and maintenance purposes, this Application and any third party services may collect files that record interaction with this Application (System Logs) or use for this purpose other Personal Data (such as IP Address).

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time. Please see the contact information at the beginning of this document.

The rights of Users

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Data Controller at the contact information set out above.

This Application does not support “Do Not Track” requests. To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request that the Data Controller removes the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.