How to Create an Effective Newsletter: A Beginner’s Guide

Email newsletters are a fantastic way to connect with your clients in a format that provides more room for information. However, with the high number of emails people receive every day in today’s digital world, your business needs to ensure that your newsletters are well crafted to grab the attention of your clients and keep them reading. To help you prepare an effective newsletter, we’ve compiled our top tips to help you engage with your clients.

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3 Wellness Trends Your Followers Will Want To Hear About

The coronavirus pandemic has irrevocably changed our lives. Handshakes and hugs gave way to social distancing, planned vacations turned into wellness retreats, skincare routines included sanitation, and gym sessions shifted to working out at home. And with our shared grief over our lost past lives came our heightened appreciation for life. As a result, we now pour more attention into improving our overall health and wellbeing.

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7 Latest Social Media Trends That You Should Follow In 2021

Within a short period, social media has managed to become an indispensable part of everyone’s life. While it started as a medium to stay connected with people, it is now a central platform for businesses and brands to connect with their audience. Owing to the rapidly growing and ever-changing nature of social media platforms, it becomes imperative to stay updated with the trends as a business owner to combat the fierce market competition.

Are you looking for trends that will dominate social media in the year 2021? Dive right in to learn more about the fascinating world of social media and use it to grow your business.  

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4 Surefire Ways to Grow Your Instagram Followers

In the last several years, Instagram has become a well-loved social media platform with over 500 million daily active users. If your business can build a more substantial Instagram following, it can translate to more sales for your business, more traffic to your blog, and a stronger community for your brand.

Building a large Instagram following isn’t hard, but it will take time. Here are four surefire ways you can grow your Instagram followers for your business.

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How To Grow Your Cannabis Business: 7 Ways Digital Marketing Can Help

When you own a business with such strict regulatory considerations as cannabis, there are way too many limitations coming in the way of effectively marketing it. To start with, even though medical marijuana has become legal in 33 US states and recreational use is legal in 11 states, it is still federally illegal. Secondly, several marketing platforms have strictly banned cannabis.

As a cannabis business owner, you might say that it is unfair but to no avail. The only thing you can do is make the best of this situation using the digital marketing strategies outlined below.

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Your Mindset, Your Life: Modifying Your Belief System for Personal & Professional Success

Most healthcare professionals have a deep desire to improve the health and well-being of their clients. However, many people struggle with mental roadblocks, which keep them from experiencing healthy and fulfilling lives. These mental roadblocks include negative internal dialogue, low self-esteem, and poor life choices.

As a health coach, I’ve worked with a number of clients who self-sabotage. Their roadblocks usually come in the form of procrastination, excuses, and apathy. There is no judgement when I see these clients move on, but in my heart, I know they are suffering. There is no amount of nutrition and fitness coaching I can provide when someone is struggling with a negative mindset.

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Top Tips for Wellness Businesses to Attract More Customers in 2021

The global health crisis has impacted all sectors ⁠— especially the wellness industry. Around the world, gyms and spas have been forced to close their doors (temporarily or otherwise).

However, one silver lining to the pandemic is that people are expected to become more mindful about their health moving forward, which means that a post-pandemic wellness boom is well on its way. Of course, attracting customers in 2021 will be a lot different and possibly harder than previous years.

With that in mind, let’s discuss the best tips that can help wellness businesses attract more clients and financially recover from the pandemic in 2021.

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7 Tips For Marketing CBD On Social Media

Several businesses have made grand successes over the past couple of years with social media marketing. So, companies with no social media presence are not exactly making the best of online marketing or aren’t futuristic. However, social media marketing is not an easy game for every industry – like CBD.

Strict guidelines and advertisement limitations, makes it challenging for CBD brands – and businesses wanting to promote CBD products – to pursue social media marketing.

However, that does not mean your business can’t benefit. By tweaking a few strategies and developing a game plan, you can encash on social media marketing’s growth opportunities in the CBD space.

In this article, we discuss seven fool-proof tricks to take your CBD social marketing game to the next level.

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Managing the Content You Create as a Holistic Business

One of the most important things you have to do to become a successful ‘Holistic Health Business Owner’ is to become a T-shaped business owner.

A T-shaped business owner is someone who has expertise in one single area – in this case, health – as well as a broad and general knowledge of everything related to running a business.

By being a T-shaped owner, you’re effectively priming yourself for innovation and critical thinking.

In addition to this, you must also be able to adapt to the unique needs of your business and of the rapidly changing modern world.

Now, more than ever, business owners like you and I are expected to use all kinds of tech and make full use of the digital space.

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What Businesses Can Learn From Instagram Fitness Influencers – Healthinomics

What Businesses Can Learn From Instagram Fitness Influencers

What Businesses Can Learn From Instagram Fitness Influencers – Healthinomics

When attempting to start or grow a health- or fitness-related business, one has to be mindful at all times of the need to establish a brand and attract new clients.

More than most other types of companies, businesses in this category are often dependent on a certain level of enthusiasm among customers, as well as on projecting the appearance of growth or trendiness. These dependencies always present significant challenges.

If you’re looking to start a business of this kind, however, you may be able to overcome those challenges by observing and learning from prominent Instagram influences in the health and fitness space.

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Total Wellness for Business Owners

Business owners have multiple and great challenges!

We need to be inspired and invigorated to do the hard work of running our business, keeping staff motivated, our clients pleased, and suppliers paid. On top of that is the family to care for, as well as home and garden chores, and the list never ends…

All the while, we need to take care of our own wellbeing so that we don’t get overwhelmed, stressed, and fall apart.

It’s not an easy task at all. I know, because I’m a business owner myself!

So how do we balance it all?

How do we build a lifestyle that accommodates all the needs while keeping health and wellbeing on a positive flow?

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How To Crush 2020 As A Holistic Health Business Owner

How To Crush 2020 As A Holistic Health Business Owner

We have finally entered the 3rd decade of the 21st century.

2020.

The Year of the Rat, as some would call it in the Chinese Zodiac culture.

An animal known to be extremely adaptable, instinctive, and always alert to its surroundings.

Characteristics that could easily describe the biggest and greatest names of the business world.

Charles Darwin said it best, way back in the 1800s:

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change…”

Charles Darwin

This rule applies to absolutely everything in life, especially business.

It’s a common trait to see holistic practitioners ignore the business side of things when it comes to their… well, business.

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A More Holistic Social Media Marketing Strategy for Wellness Entrepreneurs

A More Holistic Social Media Marketing Strategy for Wellness Entrepreneurs

A More Holistic Social Media Marketing Strategy for Wellness Entrepreneurs

Health Pros… all too often I see you caring so deeply about the thoughts, feelings, and needs of others that your own go straight to the back-burner. 

(I know all about that too – I was once the type of practitioner who got fully immersed in my clients’ health journeys!)

That usually means that when you’re guiding others in bringing more introspection and self-care into your clients’ lives, it can be hard to practice what you preach and walk the talk, so to speak.

That being the case, I would like to offer up permission to all of you busy Health Coaches, Nutritionists, Fitness Trainers and action-taking Wellness Entrepreneurs… permission to put yourself first.

Also… permission to allow yourself the time and space to take a step back and re-evaluate what’s working, and what’s not.

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health business

Explode Your Health Business Growth with These 6 Tiny Tweaks

There are a number of different ways to improve your health business’s social media profile, but as a small business owner in the health and wellness industry, you don’t always have a ton of time to devote to growing your social profiles.

So check out these easy-to-implement tweaks you can make your social media profile pop and can help you explode your health business growth and get you more customers, with minimal effort on your part.

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customer service

10 Ways to Provide Outstanding Customer Service on Social Media

Social media has changed the landscape of customer service.

Consider it a blessing. You’ve got social media as your accessible customer support channel in a world that crave quick responses and answers to their questions directly to their mobile phones.

In fact, companies who deliver customer service in social media enjoy an annual financial increase of 7.5% according to a study by Aberdeen Group.

Then again, consider it a curse.

Take to long to respond or piss off a tech-savvy customer or a customer who knows someone tech-savvy and you’ve got bad reviews spreading like wildfire online.

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free tools

32 Mostly Free Tools You Can’t Afford To Run Your Business Without

Running a health and wellness business requires a lot of hands and yours are already tied up. So why not take advantage of the trending technology out there designed to make you more productive as a business owner?

The trouble is, with the thousands of tools out there claiming to help manage, automate, and simplify the day-to-day running of your business, where on earth do you start?

The growing number of tools available to you can be overwhelming but the key word here is ‘productivity’. You want to do more with less. So if you’re driven, business-savvy and super productive, you will need the same tools that match your drive, purpose and passion.

Lucky for you, we’ve rounded up 32 super awesome tools that we personally use to run our own business, Healthinomics. This list of tools have all the features you need to power through—automation, multitasking, time-saving.

Best of all…. most of these are FREE or super low monthly/ yearly costs that you would be a fool not to use in your business. 

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first impression

How You Can Make a Great First Impression

first impression

As the saying goes –There are no second chances to making that first impression.”

We all know that first impressions matter and they happen very fast – 7 seconds actually.

For your first-time customers coming into your health and wellness business, it’s very important to make them feel comfortable, welcomed and invited from the moment they set foot through the door or if your a business that goes to people.

To make this happen, a first impression comes from not just from what you say but how you say it. It also comes from your general demeanour, sight, smell and which can come from multiple different they will already feel whether they like you or notyour character, your style, your traits will be indelibly etched, all within the first 30 seconds.

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Social Media Automation

The Best 12 Social Media Automation Tools

Name your biggest social media challenge today and you’ll be most likely start feeling a little Social Media Automationoverwhelmed.

I mean who wouldn’t be?

With nearly 3 billion active social media users to reach, we’re lucky to even penetrate a .0001% of that world percentage.

And the checklist of challenges is never-ending: there’s social media planning, growing the audience, engaging the audience, finding quality content, creating visual content, growing organic reach, determining the social media ROI and so on and so forth.

But for you, perhaps we can narrow it down to one. The one biggest social media challenge everyone has today is time. Most importantly the lack of it.

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social media tools

The Best 15 Social Media Writing Tools to Help You Write Better

If social media has evolved so has the lingo. Yet no modern slang can make us forget about good grammar.

writing tools

Forget about posting a clever, deep and funny message. Get one punctuation wrong and the grammar Nazis will hunt you down lest the internet run wild with memes.

Because bad grammar is bad for business.

After all, professionals should be able to communicate clear and error-free.

It’s beyond being grammar nerds, it’s about showing our keen attention to detail. As professionals, we don’t want to risk sounding like amateurs and ignorants.

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social media hacks

11 Easy Social Media Hacks for Massive Audience Growth

For us here at Healthinomics, we are always looking for new but effective social media hacks to grow our business.

social media hacks

But for some health and wellness business owners, social media falls into the ‘too hard’ basket…. But it doesn’t have to be that way.

My one piece of advice is – ‘Don’t give up on social media before actually giving it a real go’.

Don’t throw in the towel for the lack of time, for the lack of skills and as for the rest—for the lack of results.

Sure social media is a learning curve but so is everything. So don’t give yourself permission tp give up, give yourself permission to succeed!

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Convert Your Social Media Traffic

How to Convert Your Social Media Traffic to More Client Bookings

Ok, so the number of people visiting your social media pages are up but you’re not satisfied and want to convert your social media traffic into more client bookings.

Convert Your Social Media Traffic

You’re getting;

  • likes √
  • shares and √
  • more follows on social media √

People are even spending time taking a peek at your website. But nobody’s doing what you expect them to. No one’s taking real action and there’s more space in your calendar than bookings.

Of course, social media traffic is good for your business. But those numbers don’t mean anything if you can’t convert your social media traffic into client bookings.

If this is happening to you, then something is blocking your path to conversion and you need to start figuring out where.

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grow your instagram community

How to Grow your Instagram Community in 5 Proven Ways

What’s the happiest place on the internet?Grow your Instagram Community

Apparently, it’s the Instagram community.

Not just happy, but healthy.

For example, take a look at the hashtags with most increased popularity with #fitnessmotivation being number eight. 

As for the top hashtags, they’re all health or positive related such as #love, #nature, #happy and other wellness-related words.

If you’re like us, you’ve dreamt of growing your Instagram Community with healthy following like that of Selene Gomez, the Kardashians or those #fitspiration gurus with their hot beach bods have.

The problem with Instagram is that it’s ever-changing. It feels like it’s hard keeping up with those famous profiles when all we want to do is grow your Instagram community.

If you feel like you’re always starting from scratch, now is the time to level up the playing field and hit the ground running.

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