Sheree Evans By Sheree Evans   •   January 16, 2023

There are a number of different ways to improve your health business’s social media profile, but as a small business owner in the health and wellness industry, you don’t always have a ton of time to devote to growing your social profiles.

So check out these easy-to-implement tweaks you can make your social media profile pop and can help you explode your health business growth and get you more customers, with minimal effort on your part.

1. Spice up your Pinterest bio description

Health Business

If your health business is on Pinterest, then your Pinterest bio description is the place to showcase what you do, who you work with, and a call-to-action to get people on your email list.

Think about all the people who are new to your profile.

How would you want them to be introduced to your health business or brand?

Your profile should briefly describe exactly the people you help and how you help them, so people will know ahead of time what type of content you will be sharing.

Here are some examples of excellent Pinterest bio descriptions:

health business

health business
Reference: Christina Carlyle l Rachel Aust

Each of their bio descriptions has the following:

  • Keywords in their title (example: wellness coach, nutritionist, trainer, fitness coach) and in their description. When people look up those keywords, these profiles are more likely to show up at the top of the results.
  • Explanation of what they do and who they help. This helps your audience have a clear understanding of who you are and if they want to work with you now, or perhaps in the future.
  • Website to direct people to their product and services. This is crucial to now showcase what you offer to new website traffic and hopefully get them on your mailing list or as a client.Additional tips could be: 
  • A link to join your email list, with an incentive. Give viewers an incentive to join your email list. Such a free email course, workbook, gift certificate or freebies to influence people to sign up for your email list.


2. Create detailed board descriptions using keywords on Pinterest

health business

By editing each of your board descriptions on Pinterest will help people who are searching for particular keywords find you and your Pinterest boards.

Here’s an example of a great Pinterest board description from Giselle Shardlow:

health business

Giselle tells you exactly what type of pins will be included on this board: Yoga Poses for kids and adults. She also uses other keywords such as “kids yoga poses idea,” “fun yoga poses,” and “active kids.”

When people search for those particular keywords, Giselle’s profile will show up higher in the search results, gaining her more followers and ultimately more website traffic.

Here is another great example from Health:

health business description of their Yoga and Pilates Workouts board clearly states that it will share Inspiration for increasing Flexibility. Again, you will also see she uses several keywords too: “yoga quotes,” “stretches,” and “core strength,” among others.

3. Using highly relevant hashtags on Instagram

health business

Using relevant hashtags on Instagram is such a great way to gain more targeted followers who may eventually purchase your products, services or join your mailing list.

Here’s one of the best and quickest ways to find relevant Instagram hashtags:

Search for some of the leaders or competitors in your niche and a look at what are some of the hashtags they are using. Once you’ve clicked on one of the hashtags, you will notice other related hashtags that people use.

Here is an example:

health businessThis is what shows up searching the #beautyblogger hashtag.

Once you click on the hashtag, you will see “related” hashtags along the top. These are hashtags that other people use in conjunction with using #beautyblogger. If you swipe to the left where it says “related” you will see more related hashtags you should consider using as other strong hashtag possibilities.

Be sure to keep a list of these hashtags saved in your notes app on your phone or computer for easy access when creating an Instagram post. That way you can easily copy and paste these hashtags whenever you upload a new Instagram photo.

Also, start thinking about taking your Instagram posts one step further, and have a call-to-action in your descriptions. You can lead them to your latest product or service that you offer, ask them a question, or direct them to sign up for your email list.

It’s not recommended that you throw a call-to-action in your picture description just for the sake of it, so make sure your CTA goes well with the image you are sharing.

Here is an example of a well-executed call-to-action to give you some ideas from Fig & Foxes:

health business

As you can see in this Instagram post it is clearly labeled “GIVEAWAY” so you know exactly what this post is.

You then have a small paragraph that tells you what the giveaway is so you know exactly what you will be getting if you are the lucky winner, followed by 3 clearly defined call-to-action steps and a BONUS step if you are looking to participate in this giveaway. And finally, the timeframe that the giveaway to run until the lucky winner will be announced.

This type of call-to-action works very well for GIVEAWAY posts but be mindful that it may not work as well for a different call-to-action such as a freebie.

4 | Asking questions of your AWESOME audience

health business

We’ve all heard the phrase, “you never know until you ask?”

And it’s true, even on social media.

We often forget that the people we are communicating with on social media are real, live human beings on the other end.

Some health and wellness business owners might be discouraged because they *only* have 100 followers, so try to think of it from a different angle: Imagine 100 people in a room, listening to everything you say. Now that’s pretty awesome!

100 people is a lot of people, especially when a business coaching event or glamour nails workshop might only pull in 30-40 attendees if they are lucky! 

Treating your followers like actual people will help you build a deeper relationship with your followers, which we all need to work on a little more. These people will turn into your biggest fans, who will always buy your products and services as well as sharing your brand with everyone they know by word of mouth or on social media.

Social media isn’t just a one-way straight, it has the word “social” in it for a reason.

By working hard at developing a deeper relationship with your followers, you will begin to learn exactly the type of content, products, or services they want to purchase. Knowing exactly what your customer will buy puts you at a huge advantage for being the most helpful as possible.

Here is an example of how we at Healthinomics ask our AWESOME community a question to understand what type of social media content they want us to create so they can download and use to engage with their audience on social media:

health business
health business

Another non-business related but value-adding way that this next example asks her community a question is by Paula Nutting.

This example puts Paula’s name out into massage and musculoskeletal community not in a self-promotional or business sense but as a peer in her community. This allows Paula to connect and engage with others who may, in turn, purchase her training material or signup to one of her events.

This is certainly not her intention in this post, but getting out there and increasing you the visibility of your name within your community builds trust and ultimately leads in this direction.

So with no further ado, here it is:

health business

health business

5 | Add your health business to your Facebook profile

health business

This probably sounds like a no brainer, but you will be surprised at how many of us still haven’t done this yet or are still listed as working at the last workplace we were at.

So this makes this tip the easiest tweak of all these tips, but it can have a major impact on your health business.

If you’re participating in Facebook groups (which you should be if you aren’t!), then this tweak is an absolute must-do…


Because we all know how nosey people are and when they stalk your FB profile then they won’t be able to resist checking out your health business page to see what you do. Come on we all do it 🙂

So when you start asking questions or responding to questions in Facebook groups, people will tend to hover over your name to see what type of work you do. Many times, if you don’t have anything listed, people won’t take you as seriously as a health and wellness business owner.

Here is an example:

health business

Karen Menehan lists her exact job description. You know right off the bat that she manages Massage Magazine. And any time she posts a comment about massage, people will take her seriously because massage magazine is a reputable industry publication.

6 | Reply back to every comment. Yes. Every comment.

health business

Yep, I’m saying it!

As a small health business owner, you’re going to need to take the time to respond to every comment.


Let’s think about your 100 followers again.

Imagine you were in a room, and 25 of these people gave you a compliment. Would you just ignore them? Walk past without speaking a word? Not even utter a thank you?

The answer is no, you wouldn’t. At least I hope you wouldn’t.

That’s how you need to treat every comment on social media. Each commenter could become a client or customer so you just need to put the time in.

Taking the time to respond back will make you stick out from other health businesses who won’t take the time to respond back and not to mention push your post back to the top of the newsfeed so others can read your post and get you more exposure.

A general rule of thumb is to match the length of your comment to the length of their comment. If someone leaves a comment that says “great post!” you don’t need to spend an entire paragraph thanking them profusely. Just a simple, “Thanks, that means a lot :)” or something similar in your own words.

Also, if there is something you can give them feel free to add that is too. Such as; “Thanks, that means a lot 🙂 I’d like to send you a 30 min gift certificate if you are in need of a massage this month. Let me know and I’ll PM it through to you.

What this does is keeps the conversation going and allows you to gain a potential new client through a simple gesture. And, when they do book in, you have the opportunity to upsell them on a 1-hour massage and book them in for a repeat treatment.

You can apply this technique across all different health and wellness industries, not just massage.

Also, if someone leaves a thoughtful comment, then this deserves a little more time crafting a response. Write how you would say it out loud if that person was in front of you. You will always sound more authentic if you write like you’re speaking directly to that person. 

Looking for more? Try these 14 ideas for social media images that WILL boost engagement. 

We always love hearing about what tweaks you have done to grow your health business online so feel free to share your tips with us and our community 🙂

Sheree Evans

By Sheree Evans

Co-Founder of Healthinomics and SocialOmm

1 Comment

  1. Thank you Sheree for those tips on boosting your Pinterest bio. I love how you showed your example and it gave me some great ideas. Pinterest has been driving more traffic recently to my blogs. I’m sure your tips will further that. Thank you!

Comments are closed.

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