Health and Wellness Social Media Content That Gives the Best Value

There’s a reason why there is so much competition in the health and wellness space, which mean you need to start getting smart about how you market your business on social media and what social media content works best for you.

Do you want to know the reason why?

Well, it’s the demand coming directly from consumers, which puts us in the best place possible but online if you start taking action and directing some of those consumers your way and turn them into customers.

Consider this: 90% of respondents from 18 to 24 years of age said they would trust medical information shared by others on their social media networks and 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group.

WHAT!!!! That’s huge…..

So yes, I think it’s fair to say that social media is here to stay, so strap yourself in for the ride and if you haven’t already, jump on the social media train because there is no time like the present to start marketing your business online.

The best place to start is by getting inside your customer mind.

Why?

Because people are looking for a solution not just for themselves but for loved ones also. They want the most helpful truths and the latest discoveries. So, how would you approach an anxious crowd or truth seekers?

We don’t sell, that’s for sure!

When it comes to social media content strategy for health and wellness, people want a helping hand and an ally. So don’t sound like a salesman or a marketer right off the bat just aim to be helpful and provide them with as much knowledge on the topic as possible.

The social media content we all need to start sharing are the ones that offer the greatest value to our followers.

To make things easier for you, we laid out some well-defined tips to help you create your next valuable piece of content. As you earn the trust of your social media followers, you’ll find social media enjoyable and valuable for your business and yourself.

First, what makes social media content valuable?

Think of the posts on social media that you really like, even shared.

It has to be something so cute or funny, it made you smile or maybe something you watched where you learned something new.

Some posts are so motivational they can lift moods and some are so inspirational, you can’t help but share them.

Clearly, social media content that is valuable is those that educate, entertain and inspire, if all three are rolled into one and you’ll make coke’s marketing look bland :). These types of content can leap followers into action and pick up to phone, download or book a time in to see you.

So let’s break it down further and for health and wellness business owners.

The Best Way to Educate

Our health and wellness journey isn’t just personal, it’s challenging. For most people, a healthy lifestyle is a challenging continuous journey to eat right, exercise, detox, stress less and sleep more, do more and adjust one’s lifestyle and routine.

So make use of your social media channels as a valuable resource on how to achieve those #healthgoals and turn them into #lifegoals.

Here are the most engaging types of content to educate your followers.

1. Infographics

Since we process visual information faster than words, infographics are AMAZINGLY engaging. That’s why they get 3x more likes and shares than any other type of content. Slideshare even reports, infographics have “more vitality than presentations and documents.”

It makes sense. It’s easier to look than to read so make use of infographics to turn long and historical health history and facts into something visually appealing and easily digestible. From, facts about Yoga and Pilates to looking younger and beating stress, an infographic could pack all the information you want in a beautiful presentation, always worth sharing.

But bear in mind that you need to adjust the size of your infographics and optimize it for each social media channel so it’s best to create it as a square infographic so it is compatible for all social media networks.

2. Health-Minded How-To’s and Guides

How-to’s are great for solving problems.

As a health and wellness leader, people rely on you for solutions. You could share your knowledge and answer thousands of questions your social media followers may have from one downloadable guide or video series.

So, identify a common problem and write a meaningful piece of content that can provide insight and a solution. Go live, create a video or run a podcast, these formats are also very popular. From food to fitness, you can make your followers healthier and happier.

3. Ebooks

If you want to strengthen your authority in your field of expertise, creating your own ebook isn’t just asserting your knowledge, you’re strengthening your reputation and making your name popular and share-worthy. But do make sure your stock of knowledge in your ebook is book-worthy, from the title and the format down to the content.

The Best Way to Entertain

Most think there’s no place for humor and amusement in health and wellness. But your social media content for entertainment doesn’t always have to rely on viral jokes because there are tons of ways to entertain and educate your followers at the same time and get them hooked on your social media channel.

1. List Posts

Many content marketers swear by the power of list posts. Psychologists say, we’re wired to love lists. So churn out some prevention and wellness tips or a list of your top tens and watch your engagement levels grow. Especially when you inject them with a light-hearted tone and humor.

2. Quizzes and Trivia

Interactive Social media content creates an entertaining experience for followers. That makes quizzes, trivia, puzzles, riddles or any brain challenges so much addicting. Research says they are good workouts for the brain too. So get to it and start sharing.

3. Memes

You’ve seen the viral powers of memes. They are hilarious. Best of all, they are easy to make and share on social media. Make your memes relevant to your health and wellness business and you outrank your competitors in terms of engagement.

The Best Way to Inspire: 

Sometimes, the difference between wanting to be healthy, actually trying and making progress, is an inspiration. Hence the trending terms #fitspiration and #healthspiration on social media.

Everyone is looking for inspiration and being a valuable source of one can make your social media hub uniquely stand out.

1. Image Quotes

Timeless motivational quotes combined with captivating visuals are a recipe for more likes, shares and deeper trust.

Let’s face it… we all love them 🙂

2. Case studies

Don’t think of case studies as boring research, think of them as success stories. You can write them to be compelling by telling how you helped someone improve their condition and overcome adversity. Case studies as part of your social media content can prove the results of your hard work, expertise and passion.

Engage with Images

Regardless of social media channel, images are share-worthy. Facts back this up so add social media content with visuals to your profiles because they are what people love to share.

If you can consistently educate, inspire and engage with high-quality images people will associate trust and quality with your practice. Engagement always follows.

To get you started, create your FREE Healthinomics account and get 10 free social media images that will get you started.

==> Create a FREE Account and Download 10 FREE social media images <==

Share social media content that sparks emotions

Whatever type of social media content you post, it won’t get shared if it doesn’t spark your follower’s emotions.

A social media research found that “posts with a higher emotional value get more shares.”

Among all kinds of emotions, positive ones inspire people to share. So create content that shows care, concern and comfort.

Evoking emotions in your health and wellness social media content tell the world you’re not just skilled and caring, you’re transparent and willing to help. Thus, if you know where they are coming from, you understand their pain.

Extend that warm touch into your social media strategy to connect deeper to your followers and be the authority who’s not just knowledgeable but approachable. This is the best way to build trust, which is the foundation of every health and wellness business.

Experiment with your Social Media Content

You don’t have to force yourself to create every type of valuable content suggested in this guide or in any other must-read lists. But do explore new things even if it intimidates you, start small (like shoot a video on your smartphone) and work your way up.

Lastly, think of your content in terms of ideas, not formats. If you have a valuable idea, it doesn’t matter what form you use to create it, it will sell itself. You might even end up creating your own type of content. That’s the great thing about the health and wellness industry, possibilities are inspiring.

If you’re not sure where to get started, then get started here:

==> Create a FREE Account and Download 10 FREE social media images <==