By Justin Barnes • Guest Blogger • February 23, 2018 
In case you aren’t in the know yet, Facebook Canvas is one of the social media giant’s new ad tools. It is a full-screen interactive experience which can be viewed only on mobile. With it, Facebook hopes to provide a way for users to move through digital stories easily. Equipped with the format is a technology that allows the ad to load 10 times faster than the standard mobile web. This makes Canvas a promising marketing tool to consider in 2018.
We’ve gone ahead and listed more reasons why you should include Facebook Canvas in your marketing strategies for this year.
1. Majority are on mobile
Everyone is turning to their mobile devices these days, especially when it comes to browsing social media. In fact, Venture Beat reported that Facebook reached two milestones in 2016 in terms of mobile users: 1 billion mobile daily active users in July, and 1 billion mobile-only monthly users in November. With these stats, part of a business’s marketing strategy should include social media mobile ads. Facebook Canvas is a good choice given the range of opportunities it can offer to marketers.
2. It specifically targets your audience
Facebook employs a helpful algorithm that allows ads to be served to users who are most likely to engage with them. Marketers can also input their ad preferences that align with their business objectives. With options for target audience such as interests, location, age, gender, and more, business owners will have less problems in reaching their intended audience when they choose to advertise on Facebook. This same algorithm is applied whenever one uses the Canvas format.
3. People are visually oriented
We live in a “TL;DR” (too long; didn’t read) era, where people would rather look at images or view videos than spend time reading a long paragraph. This is because people process information from visual content faster than they do from text. Healthinomics even discussed ideas for social media images, since they’re proven to boost engagement. You can have a wider range of options with Facebook Canvas, however, considering it’s a tool that can not only be visually rich, but interactive as well. Utilizing its features, marketers can grab users’ attention with eye-catching visuals and engaging content.
4.You can tell a whole story
With Canvas, you have video, carousel, panoramic images, store locators, and call to action buttons at your disposal. This means you can communicate a lot of things, or tell a whole story in just one full-screen experience. In a way, choosing to utilize Canvas is a cost-effective decision.
5. It showcases your products
Aside from giving you all kinds of media to use, Canvas also offers the option for users to shop without leaving the experience. This makes the ad format ideal for businesses with products to sell. It creates a bridge to your business by prompting users to continue shopping on your website.
6. Increases engagement
Facebook declared that Canvas trials achieved higher click-through rates and improved ad recall. However, the brands involved in the trials were already established names in the business: Coca-Cola, Burberry, and Wendy’s. To repel any doubts, Ayima tested the Canvas ad format further and found that it did indeed improve user engagement. In fact, the click-through rate was 18 percent higher, and users spent an average of 27 seconds on the ad before moving on. This only strengthens the claim the Canvas is an effective direct response tool.
7. It has a user-friendly editor
Facebook has made it easy for marketers to create a Canvas ad. The Canvas Builder tool is easy to understand and available to use in both the Power Editor and the Publishing Tools tab on the advertiser’s page. To make things simpler, Facebook rolled out three Canvas templates, in case people want to make cookie-cutter ads that fit their objectives. It’s one of Facebook’s efforts to make its ads more business-friendly.
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What Is Healthinomics?
Struggling with social media marketing for your health or wellness business? It can be frustrating trying to build your social media presence and convert your followers into clients.
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