Sheree Evans By Sheree Evans   •   July 27, 2020

One of the most important things you have to do to become a successful ‘Holistic Health Business Owner’ is to become a T-shaped business owner.

A T-shaped business owner is someone who has expertise in one single area – in this case, health – as well as a broad and general knowledge of everything related to running a business.

By being a T-shaped owner, you’re effectively priming yourself for innovation and critical thinking.

In addition to this, you must also be able to adapt to the unique needs of your business and of the rapidly changing modern world.

Now, more than ever, business owners like you and I are expected to use all kinds of tech and make full use of the digital space.

The Balance noted that doing so will not only result in a better business image and help you provide better customer support but also help with lowering your operating costs and create better opportunities for growing your business.

In this data-driven world we find ourselves in, figuring out the exact amount of data an individual creates is pretty much impossible. But, by looking at the big picture, you’ll be able to get an idea of just how much data and content that’s produced on a daily basis.

Let’s put it into context:

According to a study cited by the World Economic Forum, the world is expected to create 463 exabytes of data every day by 2025!

Right now, the world creates 500 million tweets, 95 million Instagram videos and pictures, 294 billion emails, four petabytes of Facebook data and sends out 65 billion messages over WhatsApp.

Wrap your head around that!

Given these huge numbers, it only makes sense for business owners like you to have strategies for managing your content to better promote your services.

Content Management Systems

So what’s content management?

Content management is a set of processes and software that help you to collect, manage, and publish different types of content.

Based on an article by Small Business Trends, a content management system (also known as ‘CMS’) is a software designed to create, edit, organize and publish digital content.

A CMS also offers plenty of other benefits too, and Digital Media Thoughts outlines that such benefits include things like more efficient team content building, better team content scheduling, and strengthened security.

Not all CMS are the same though – each one offers different things, but choosing a CMS doesn’t have to be a complex task.

Types of CMS

There are three types of content management systems.

Open Source CMS

The first one is Open Source (OS) CMS. These CMS can be used by anyone for any purpose with no license required and, best of all, are free!

One of the most popular open source CMS you’ve likely heard of already is WordPress. Many holistic businesses use WordPress for their website, blog, or e-commerce store.

OS CMS also offers greater versatility, gives you more flexibility as you can install things like plugins and they also evolve at a faster pace compared to other CMS types.

Software As A Service (SaaS) CMS

The next kind of CMS is Software as a Service (SaaS) CMS, also known as ‘Cloud CMS’.

Information from Box on cloud content management systems and how they help with streamlining your workflows, as well as collaboration between your team. This is because they provide one platform for secure content management, which means every member of a team has access to the files and tasks they need. This makes managing content much easier!

Another advantage to cloud CMS is that they often integrate into apps that many businesses already use, like G Suite or Slack. This makes migrating over pretty easy for most business owners.

In order for a business to provide quality content, there has to be good collaboration, which is where Software as a Service ticks all the boxes.

Proprietary CMS

The last one is Proprietary CMS.

Unlike open source CMS, companies that offer proprietary CMS basically sell you a license to be able to use the CMS. Bare in mind though, buying a license doesn’t necessarily mean you have the ability to make changes to or duplicate proprietary CMS.

Although this kind of CMS can be rather costly at times, marketing writer Mike Lannen wrote that they are typically more user-friendly, come with great designs and remove a lot of the responsibility of content management for you.

This allows business owners like you to promote your content in a professional manner, as well as let the CMS handle the day-to-day aspects of running a website.

Final Words

In today’s digital world, businesses have to successfully manage their content in order to remain competitive.

By using one of the above platforms, holistic health and wellness business owners like you will be better placed to manage your content to promote and provide your services.

Sheree Evans

By Sheree Evans

Co-Founder of Healthinomics and SocialOmm