By Healthinomics • July 23, 2018 So why does having a social media presence for your business matter?
Well take this for example;
If all your customers and potential customers are looking online looking for health and wellness professionals and your not online or have an active social media presence….. then how do these people find you and your business?
Businesses that are the most active on social media and have an online presence are getting ranked in search engines higher meaning that they are getting found more often by people search for the services they offer.
And if your business does have a good social media or online presence then your not getting inquiry or new business coming through the door.
It’s pretty much as simple as that!
As the Pew Research Center reports, 89% of internet users seek online health resources to guide their health decisions.
And these are just simply the facts of how health and wellness businesses need to change to keep up with the times.
To give you a little bit of an insight into the mindset of a potential customer, here is a common thought process;
– ‘I have this pain in my back, I don’t know what is causing the pain, but I’ll google it and try to find out’
– ‘Now I have an idea of what the issue might be, I’ll do a search online or on social media to see if I can find the best person in my local area who can help’.
– ‘Based on these awesome online reviews from their Facebook page, this is the expert I trust so i’ll call and book an appointment with them’.
I’m sure you get the drift but the thought process will usually be something along those lines.
But.. and yes there is a but….
If you don’t have an online presence then these potential customers don’t even know that you exist and never will unless you start getting active and in the meantime, you’ll be missing out on free new business.
Many of your existing and new clients are becoming more internet and social media savvy, and when social media is a free form of advertising then you need to be all over it as your #1 marketing strategy…. Pronto!
Unfortunately for many practitioners, they think they are too busy to have an active social media presence. Without an effective social media strategy in place, any health and wellness business is taking a gamble on the future growth and stability of their business.
So do you really want to risk that?
On the other hand, a humanized and active social media presence can have a huge impact on building business and changing lives.
Generate Positive ROI
Natasha Burgert was able to increase her patient traffic because of her active social media presence.
In a guest post for social media’s leading physician voice, she affirms how social media has changed her practice. Financially, she earned $140,000 average of billable income over two years.
And this surge is from having a social media presence and being active.
“I know this because they tell me, I am here to see you today because I found you on Facebook, or “I found your blog,” Burgert shares.
Contrary to popular belief, Return on Investment (ROI) isn’t solely about revenues.
Sometimes it’s beyond the figures and when it comes to your goals on social media the metric that you track can be awareness, engagement, online bookings, or online reviews.
Whatever it is, you’ll achieve different levels of growth in your practice with an active social media presence. Think of how many followers are actively looking for a solution like healthy recipes, sports classes, exercise tips, stress relievers and more.
Are you are still unsure of how to track results?
According to social media examiner, here’s how to measure social media ROI in 5 simple steps:
- Set social media goals (Sales, Likes, Reviews, Referrals)
- Determine the right social media platforms (FB, LinkedIn, Twitter)
- Track your Campaigns (paid advertising)
- Create/Report your Findings
- Review results and reset goals
Be Accountable
Online reviews have made it easier for clients to rant or praise about a high-quality experience with a health and wellness provider.
Imagine a one-sided story about your practice circulating online especially if it’s a bad review from a client, from a disgruntled employee or a competitor waging an unhealthy campaign about you, it could make its rounds online and you’ll want to nip that in the bud and rectify the situation as soon as possible.
Just remember… Nobody’s perfect.
Everyone gets negative reviews.
What matters is you could turn the tables around and replace it with humility and transparency which are more commendable than perfection.
On the other side, clients who’ve had an amazing experience with you is only one post away from sharing their achieved goals, from losing weight to becoming free from their health struggles. You’re a part of their success story, so encourage those customers to share a review of what they have achieved and their experience with you and your business as a review or testimonial to share on social media.
As the study conducted at the Georgia Institute of Technology reveals, people who expressed positive sentiments on social media were more likely to reach their health goals.
So don’t just keep yourself accountable…. keep your customers accountable for their success also.
At the end of the day, it’s a win-win for everyone.
So based on the pros and cons of social media ‘accountability’, how can we all in this industry manage a reputable social media presence?
Here are a few helpful tips:
- Be transparent
- Be proactive in handling mistakes
- Don’t lie or share incorrect results
- Don’t cover things up
- Accept responsibility
Raise Awareness
A Neuromuscular Rehabilitation and Physical Therapy establishment in New York invests in their social media presence and it pays off for them.
Here is there is their Facebook page to check out: New York Dynamic Neuromuscular Rehabilitation
With so many false information about physical therapy spreading like wildfire, the 18-year old private practice believes it’s their responsibility to make quality information accessible.
Their approach: active engagement on Yelp to address negative reviews, detailed videos of technical sessions uploaded on Youtube and sharing actionable tips on Twitter and Facebook.
You could take your social media presence to the next level and run a campaign to confront a particular health and wellness issue. This will also increase your search-ability in search engines too.
By sharing your insight on social media, you could establish your authority on the subject aside from raising awareness.
Now that’s a win-win!
Improving Awareness of Health and Wellness: Best Practices
If having a social media presence is too much for you to handle, you’re probably overworking and overthinking your social presence.
Here are some simple steps to keep it together and skyrocket results:
- Don’t try to be active on all social media platforms. Just choose 1-2 and start there.
- If your target clients are on Facebook, promote heavily on this site and branch out into two or three more at a later time.
- Find your personal and compelling voice on social media, that’s your personality.
- Be relatable and conversational.
- Spread and diversify valuable content your followers can relate to (health tips, facts, quotes, games) to make your social media presence interesting.
- Promote your best content by using targeted social media advertising.
- Don’t focus on sales and build more connections and relationships by inviting friends to like your page and getting them to ask their friends to also like your page.
Always Share Up-To-Date Info
Having a social media presence isn’t just about going where your clients are. It’s about improving your ability to be social and expanding your network.
By connecting with other health and wellness leaders in the field and news authorities, you can increase your stock of knowledge and always be in-the-know and ready to share this information to your followers headline you as an authority in your field.
SocialOmm has a brilliant tool content discovery tool that allows health and wellness professionals to easily find and share wellness related content to your audience saving you hours of searching time down to a few minutes.
Take a peek to see how it works.
If you have a hard time keeping track of trends in the health and wellness niche, you might want to check out these social media favorites of ours:
Alternately, you can use our social media scheduling tool SocialOmm and search by keyword, country and media type (article or video) for the exact information you want to share with your followers and automatically have it post to your social media profiles on autopilot.
Check it out here – www.SocialOmm.com
Show your goodwill
Start your social media presence with the right intentions. Your social media marketing strategy should be grounded on lending a hand, earning trust, educating and establishing goodwill among your followers.
This way it will be easier to create ideas that your followers, no matter the platform, will trust as valuable content.
As you grace your social media followers with your knowledgeable, inspiring and engaging offers, you’ll find that having a social media presence is no longer a burdening task but something you look forward to every day.
The Key to a Healthy Social Media Presence: Be social
On social media, relationships come first. And from this, bookings or inquiries will generously follow.
So don’t forget to reach out and engage back.
Make meaningful comments, show your appreciation to those who like and share your content. You can even try a Q&A post to show your expertise and familiarity with social media followers.
Be more human and approachable so people won’t hesitate to get in touch with you outside the digital norm.
Many health and wellness practitioners are reluctant to open up, share and connect with others and we respect that but you need to start to open yourself up a little in order to connect with people online.
If there is one thing I know for sure, it’s health and wellness professionals serious about reaching more people should take social media seriously. Having a social media presence could either be a chore or a passionate cause. Either way, it’s a must.
If you are struggling with social media we create ready-made social media content specifically for health and wellness professionals to share with your followers to get that engagement, build trust and authority, increase inquiry and save you a tone of time in the process.
Feel free to check out our collection of ready-made social media content as well as our awesome freebies that you can download and share with your followers.
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Enjoy!
Stay apart of the social media conversation and join our Marketing for Health & Wellness Professionals Facebook group 🙂
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