Within a short period, social media has managed to become an indispensable part of everyone’s life. While it started as a medium to stay connected with people, it is now a central platform for businesses and brands to connect with their audience. Owing to the rapidly growing and ever-changing nature of social media platforms, it becomes imperative to stay updated with the trends as a business owner to combat the fierce market competition.
Are you looking for trends that will dominate social media in the year 2021? Dive right in to learn more about the fascinating world of social media and use it to grow your business.
What are the social media trends that you must follow?
Whether you want to grow your business or are just curious about social media platforms’ potential, you must stay updated with the latest trends. Here are the top seven of these trends:
1. Offering Overall Customer Experience Through Social Media:
Gone are the days where the main focus of any business was to sell their product to customers. In this modern era, the after-sale service is far more beneficial than bringing in new customers to your doorstep.
Customer retention is the key, and how do you do that? Well, you need to interact with them, learn more about their needs, catch up with the latest trends.
The relations that you build with your customers are more important than the products and services you sell them. Social media goes a long way in this regard. Suppose your audience favors holistic healing methods like cannabis and CBD. In that case, you can use your social media platforms to promote your product and inform your target audience about basic info like best budder in Canada.
2. Influencer Marketing
Another significant trend that you must follow as a brand is influencer marketing. When you opt for influencer marketing, you need to be very careful while choosing people to promote your product. There are two primary questions you may ask yourself before reaching out to an influencer:
- Does this person belong to the industry you are targeting?
- Will this person bring you the organic reach that you need?
Social media users understand what a constrained relationship with a brand resembles, and they’re tired of seeing these interactions. Encourage your brand and company to look for people that will authentically use their product or service and then share it with their audiences. It will help you widen your reach, generate more leads, and grow your business.
3. One Platform Is Not Enough
Look around you. Every booming business has diversification when it comes to content sharing. Facebook is no longer the only social media platform. Now, younger people are favoring other platforms such as Instagram. There is also a surge of short video-making platforms like TikTok.
The main benefit of diversification and having your business account on each platform is that it attracts people from various places. You will target different segments of your target audience through various social media platforms and generate more leads.
4. Chatbots Are The New Cool
Mobile messaging using chatbots has been a lucrative option for businesses using social media to promote their businesses. If you’re new to the concept, chatbots are computer programs or AI that can carry the audience’s conversion on your behalf. Platforms like Facebook and Twitter can also provide you with specific customized messages for your audience when they reach you. Chatbots are so effective that a good chunk of people uses them in case of an emergency.
5. Getting Creative
There is one common mistake that brands make. They stop being creative. Nobody wants to see an advertisement where the main idea is ‘Buy me, please.’ Brands are trying to be dynamic in their approach to how they want to present the business to the people. There are numerous ways to do so
- Short videos of your product presented in the form of a story. Five hundred million people use Instagram stories nearly every day. There is a high scope of reach if you know your way around presenting yourself to people.
Memes are a hot topic. They are a picture or a small video with a funny label to them. Mostly, the younger generation resonates more with memes than any other thing on social media platforms. The brands need to present their ideas in the form of memes so that they attract younger people.
6. Leverage User Generated Content
Out of all the trends, this one is the most beneficial in providing you with the organic reach you need for your product. If someone buys your product and they like it, they will make a social media post regarding it. They might tell people about your product’s benefits or something they liked, which can further promote your products without you having to put in efforts.
To use User Generated Content (UGC), you can:
- Urge your users to label your image in friendly posts by continually reposting and highlighting that UGC.
- Remark and communicate with your audience routinely.
- Run challenges on social media accounts that drive UGC.
7. Misinformation is Everywhere
Apart from the well-known benefits of social media, there is also a problem with it. Since everyone has the freedom to share views on practically everything, many of these views come with a pinch of misinformation. It is like a double-edged sword.
A recent study shows that misinformation has been on a steady rise since February 2020. Since people got more time to use social media, a great deal of falsehood about the health conditions can hamper your business.
You can save yourself from the pangs of misinformation by simply sourcing and linking information and product details.
The Bottom Line
The presence of social media impacts the lives of almost everyone you see around you. If only one understands the benefits of it, they can profit in many ways. Make sure to remember these trends if you want to impact social media platforms with your presence.